SACFW 2017 in Review

15722858_10206836905395067_763405016_n

The anticipation and allure behind this year’s Sacramento Fashion Week (SACFW) events could be felt throughout the damp cold Sacramento air for weeks leading up to the grand events. So many long hours of planning, preparation, and practice, ready to come together for the grand reveal–a showcase presenting the direction of Sacramento runway and ready-to-wear fashion for 2017.

Designer Yennie Zhou in collobration with Ettores Photographer Mark Gunter
Designer Yennie Zhou in collaboration with Ettorie’s European Bakery & Restaurant
Photographer Mark Gunter

From avant garde collaborations between talented designer Yennie Zhou and one of Sacramento’s finest bakeries, Ettorie’s European Bakery & Restaurant, to chic and sexy Amoirai bathing suits ready to walk off the runway, there was something captivating for everyone to enjoy.

​AMOIRAI​ Swimwear ​​by​ ​Mary Moehring Photography by Alena v Melnik
AMOIRAI Swimwear by Mary Moehring
Photography by Alena v Melnik

 

Backstage Photographer Jonathan Ricardo
Backstage
Photographer Jonathan Ricardo

Now that we can say farewell to the residual specks of glitter found in random places, and scroll through the numerous selfies and group photos taken each day (deleting those embarrassing accidental candids) we have a chance to reflect on all the excitement from the week of February 19th to February 25th, 2017. A week chalked full of tremendous talent and dedication. A week of Sacramento’s finest in fashion coming together to show off their best.

sfw01
miss velvet cream collection

 

Authentic Queens Boutique Photography by Igor Kondrya
Authentic Queens Boutique
Photography by Igor Kondrya

 

DMR Photography
Boutique Showcase host Bridgette Loriaux looks on as model struts down the runway
DMR Photography

SACFW 2017 started off the week with the Boutique showcase at one of Sacramento’s largest and most historic venues, the Sacramento Masonic Temple on J Street. Following the opening night were some intriguing and informative events.  On Monday, the Art Institute of California – Sacramento hosted and the students of the Institute produced the Fashion Forum which featured six industry guest speakers.

Photography by Igor Kondrya
top from left SACFW producer Duane Ram, guest speakers Gerry Simpson, Tim Engle and forum host Veronica Castro
Seated from left guest speakers Debbie O’Hearn, Felicia Strati and Seana Brooks
Photography by Igor Kondrya

 

Barbizon Instructor Marizela Huseinovic Photography by Igor Kondrya
Barbizon Instructor Marizela Huseinovic (photo right)
Photography by Igor Kondrya

On Tuesday, newbie models had the chance to receive one-on-one training at the free Model Boot Camp held at Barbizon of Sacramento.  Lluvy Gomez from America’s Next Top Model came out to support and walk for designer Janelle Cardenas at the Fashion On Film event held at Beatnik Studios on Thursday.

Photography by Igor Kondrya
Fashion On Film Event
Photography by Igor Kondrya

This year, the Emerging Designer Showcase was presented by the Holiday Inn Sacramento Downtown-Arena.  The ballroom of the Holiday Inn was twice the size of last year’s venue.

Photography by Henry Huynh
Designer Oxana Artemencova
Photography by Henry Huynh

 

Photography by Henry Huynh
(left image) Designer Lacey Taylor (right images) Designer Jannette Goss
Photography by Henry Huynh

However, when it comes to outdoing a past venue in size, the final two days definitely took the cake. The historic and soon-to-be completely renovated Sacramento Railyards building that housed the final runway showcases was at least four times the size of the warehouse off Richards Boulevard where SACFW 2016 was held. The huge exposed building, although chilly, was intoxicating to be in. You couldn’t help but imagine the history hidden in the rusted railings and expanse of brick walls.

Guest start arriving down the red carpet Photography by Henry Huynh
Guest start arriving down the red carpet
Photography by Henry Huynh

 

Dress display featuring creations by designer Yennie Zhou and dresses from Queens Chair Mannequins provided by the Fashion Department of San Joaquin Delta Collage Photography by Henry Huynh
Dress display featuring creations by designer Yennie Zhou & dresses from Queens Chair & designer Karisa Gold
Mannequins provided by the Fashion Department of San Joaquin Delta College
Photography by Henry Huynh

 

Models in O'Blanc file down the runway Photography by Henry Huynh
Models of O’Blanc filed down the 70ft runway at the Railyards
Photography by Henry Huynh

Project Runway Designer, Alexandria von Bromssen closed out the showcases for 2017 featuring international model Rain Dove and Jane Wiedlin of the Go-Go’s in her line up.

Jane Wiedlin commands the stage in designer Aalexandria von Bromssen Photography by Henry Huynh
Jane Wiedlin commands the stage in designer Alexandria von Bromssen
Photography by Henry Huynh

 

Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017 Photography by Jonathan Ricardo
Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017
Photography by Jonathan Ricardo

It’s so exciting to see Sacramento fashion growing exponentially each year, even bringing out local celebrities like Sacramento Kings Players Willie Cauley-Stein and Ben McLemore.  With the continued collaboration and support of various local businesses and new sponsors like Monster Energy Drink and Boss Lash Club, SACFW along with various community events like it will continue to grow.

As things can now return to normal for everyone who came out, behind the scenes, the plans for 2018 are already in the works. Who knows what SACFW 2018 will bring to the table, but you can be sure it will be bigger and better. Stay on the feed and don’t miss out on the happenings leading up to it, you won’t want to be left out.

Fashion Forum 2017

As New York Fashion Week (NYFW) comes to an end, Sacramento Fashion Week (SACFW) picks up it’s heels and heads for the runway.  With the week beginning on Sunday February 19th at the Sacramento Masonic Temple.  Final preparations are being tuned for the Fashion Forum which once again is being held at the Art Institute of California – Sacramento.  This year the Art Institute is not only hosting it but the event has been incorporated into a production class who will be producing the event on Monday.  

Veronica Castro will be returning as host with a new mix of guest speakers that are a mix of new and past guest speakers. 

fashion forum2

The Sacramento Women’s Expo 2016

The Sacramento Women’s Expo produced Event Show Pro is one of many events created by Karie Robinson.  The other events include the Kids Expo CaliforniaLuxury Wedding Shows and the Ultimate Bridal Shows which also happens in other cities throughout Northern California.

14702397_1306867742690283_4360684727626101865_n

After producing so many well-attended events targeting only a small niche of women Karie sought after creating an event that could help a larger market of women and that’s when the Sacramento Women’s Expo was born.  To REBUILDREJUVENATE, EDUCATE, and EMPOWER the lives of women in the community.

14724473_1306867656023625_3408182484068252164_n

The Sacramento Women’s Expo currently runs one full day, but it was jam-packed with a variety of actives.   They ranged from Workshops and Demonstrations tailored to women’s needs partnered with a Fun, Entertaining, and Shopping atmosphere.

SACFW3

This year Sacramento Fashion Week joined the activities with a specially created backdrop by SACFW production designer Yennie Zhou

DSC_5835
Designer Yennie Zhou (center) with production assistant Jaz Butler (left) and Robert Best (Advantage Presentation Services)

The showcase titled the Working Woman closed out the Expo featuring Mai Vang, Anastasia Kryukova, Lena Trotsko, Thimoleon Rodriguez and Renaissance Fine Consignment with looks pulled and styled by Erin Loriaux.

01
designer Mai Vang – photo by Igor Kondrya
02
designer Lena Trotsko – photo by Igor Kondrya
03
designer Anastasia Kryukova – photo by Igor Kondrya
4
designer Thimoleon Rodriguez – photo by Igor Kondrya
5
Renaissance Fine Consignment – photo by Igor Kondrya

 

Hair and makeup were provided by Federico Beauty InstituteDress Barn was also present with a booth and showcased looks from their current collection for the everyday woman.

IMG_6502

Thank you to Jody Collins, Migle Watson, Rachel Cropley, Emily Sarah, AJ Spencer and all the independent Hair and Makeup stylist that provided extra support backstage.

DSC_5895

DSC_6223
Showcase host Veronica Castro with SACFW production crew – photo by Igor Kondrya

Check out more pictures from the showcase on our facebook page click here