Make-A-Wish Reveal Party

Kondrya Photography
Kondrya Photography

For this blog entry, we’re gonna get real. We’re going to take a moment to admire someone so strong, they’ll put most of us to shame with our daily griping about trivial things.  Sometimes we need to strip away the material and get to the bare skin truth of it all to feel something real again.

Kondrya Photography
Kondrya Photography

At just nine years old, Allayah, or “Lay-Lay,” has already fallen head over heels in love with everything fashion, and dreams about being a “professional fashion designer” someday.  So you may ask, what makes her so special amongst the growing number of young fashion phenoms rising up this day in age? Well the main reason is because as she puts her future plans in line and works towards them, she is also facing some very serious obstacles in her present, and not letting it slow her down.

XSight Photography
XSight Photography

Allayah has been diagnosed with severe aplastic anemia, a blood disorder in which bone marrow and the blood stem cells that reside in her body are severely damaged.  Allayah has not significantly responded to current treatments, and her low amount of platelets will require a bone marrow transplant in the near future.  In the midst of this hurdle, she manages to smile and keep a positive glow about her–not letting life’s struggles or anything else get in her way or steal her joy.  This was one of many reasons Allayah was selected to have her biggest wish come true.  It was nothing short of an emotional blessing for everyone involved with the big reveal.

Kondrya Photography
Kondrya Photography
Kondrya Photography
Kondrya Photography

There wasn’t a dry eye throughout the building as her wish was revealed.  Sacramento Fashion Week  (SACFW) was honored to collaborate with Make-A-Wish, being part of the big Paris-themed reveal party on June 29th, 2017.  Located at the Make-A-Wish Foundation building in Natomas, California, there was a full house as family, friends, media, and community supporters, came together to help this brave little girl experience the happiness of one of her biggest dreams coming true.  Allayah’s wish of going to Paris Fashion Week was granted with the help of Subaru, who sponsored a trip not only for her but her whole family for 6 days.

Xsight Photography
XSight Photography

Models Tamica Michelle, Diamond Mone, and Marizela Huseinovic took part as live mannequins, showcasing a few of designer Yennie Zhou’s stunning gowns in their most high fashion poses.  Complete with mimes, jugglers, and a smorgasbord fit for a day in Paris, you could see Allayah’s eyes light up as she soaked it all in.  When she gets back from Paris, we’re excited to have her as a guest of honor at the 2018 presentations of Sacramento Fashion Week, and expect this fighter to be healthy and excited as she sits front row.

Kondrya Photography
Kondrya Photography

SACFW had a blast collaborating with the Make-a-Wish Foundation to make this reveal extra special.  With the help of an amazing team–our beautiful models, hair stylist Jonathan Cheek, MUA Elysa Quintella, designers Yennie Zhou and Anastasia Kryukova, as well as coordinators Duane Ram and Jax Buttle, it was truly a magical event.  We are definitely looking forward to the opportunity to collaborate on many more heartwarming endeavors in the near future with this amazing foundation.

Xsight Photography
XSight Photography
Xsight Photography
XSight Photography

SACFW 2017 in Review

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The anticipation and allure behind this year’s Sacramento Fashion Week (SACFW) events could be felt throughout the damp cold Sacramento air for weeks leading up to the grand events. So many long hours of planning, preparation, and practice, ready to come together for the grand reveal–a showcase presenting the direction of Sacramento runway and ready-to-wear fashion for 2017.

Designer Yennie Zhou in collobration with Ettores Photographer Mark Gunter
Designer Yennie Zhou in collaboration with Ettorie’s European Bakery & Restaurant
Photographer Mark Gunter

From avant garde collaborations between talented designer Yennie Zhou and one of Sacramento’s finest bakeries, Ettorie’s European Bakery & Restaurant, to chic and sexy Amoirai bathing suits ready to walk off the runway, there was something captivating for everyone to enjoy.

​AMOIRAI​ Swimwear ​​by​ ​Mary Moehring Photography by Alena v Melnik
AMOIRAI Swimwear by Mary Moehring
Photography by Alena v Melnik

 

Backstage Photographer Jonathan Ricardo
Backstage
Photographer Jonathan Ricardo

Now that we can say farewell to the residual specks of glitter found in random places, and scroll through the numerous selfies and group photos taken each day (deleting those embarrassing accidental candids) we have a chance to reflect on all the excitement from the week of February 19th to February 25th, 2017. A week chalked full of tremendous talent and dedication. A week of Sacramento’s finest in fashion coming together to show off their best.

sfw01
miss velvet cream collection

 

Authentic Queens Boutique Photography by Igor Kondrya
Authentic Queens Boutique
Photography by Igor Kondrya

 

DMR Photography
Boutique Showcase host Bridgette Loriaux looks on as model struts down the runway
DMR Photography

SACFW 2017 started off the week with the Boutique showcase at one of Sacramento’s largest and most historic venues, the Sacramento Masonic Temple on J Street. Following the opening night were some intriguing and informative events.  On Monday, the Art Institute of California – Sacramento hosted and the students of the Institute produced the Fashion Forum which featured six industry guest speakers.

Photography by Igor Kondrya
top from left SACFW producer Duane Ram, guest speakers Gerry Simpson, Tim Engle and forum host Veronica Castro
Seated from left guest speakers Debbie O’Hearn, Felicia Strati and Seana Brooks
Photography by Igor Kondrya

 

Barbizon Instructor Marizela Huseinovic Photography by Igor Kondrya
Barbizon Instructor Marizela Huseinovic (photo right)
Photography by Igor Kondrya

On Tuesday, newbie models had the chance to receive one-on-one training at the free Model Boot Camp held at Barbizon of Sacramento.  Lluvy Gomez from America’s Next Top Model came out to support and walk for designer Janelle Cardenas at the Fashion On Film event held at Beatnik Studios on Thursday.

Photography by Igor Kondrya
Fashion On Film Event
Photography by Igor Kondrya

This year, the Emerging Designer Showcase was presented by the Holiday Inn Sacramento Downtown-Arena.  The ballroom of the Holiday Inn was twice the size of last year’s venue.

Photography by Henry Huynh
Designer Oxana Artemencova
Photography by Henry Huynh

 

Photography by Henry Huynh
(left image) Designer Lacey Taylor (right images) Designer Jannette Goss
Photography by Henry Huynh

However, when it comes to outdoing a past venue in size, the final two days definitely took the cake. The historic and soon-to-be completely renovated Sacramento Railyards building that housed the final runway showcases was at least four times the size of the warehouse off Richards Boulevard where SACFW 2016 was held. The huge exposed building, although chilly, was intoxicating to be in. You couldn’t help but imagine the history hidden in the rusted railings and expanse of brick walls.

Guest start arriving down the red carpet Photography by Henry Huynh
Guest start arriving down the red carpet
Photography by Henry Huynh

 

Dress display featuring creations by designer Yennie Zhou and dresses from Queens Chair Mannequins provided by the Fashion Department of San Joaquin Delta Collage Photography by Henry Huynh
Dress display featuring creations by designer Yennie Zhou & dresses from Queens Chair & designer Karisa Gold
Mannequins provided by the Fashion Department of San Joaquin Delta College
Photography by Henry Huynh

 

Models in O'Blanc file down the runway Photography by Henry Huynh
Models of O’Blanc filed down the 70ft runway at the Railyards
Photography by Henry Huynh

Project Runway Designer, Alexandria von Bromssen closed out the showcases for 2017 featuring international model Rain Dove and Jane Wiedlin of the Go-Go’s in her line up.

Jane Wiedlin commands the stage in designer Aalexandria von Bromssen Photography by Henry Huynh
Jane Wiedlin commands the stage in designer Alexandria von Bromssen
Photography by Henry Huynh

 

Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017 Photography by Jonathan Ricardo
Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017
Photography by Jonathan Ricardo

It’s so exciting to see Sacramento fashion growing exponentially each year, even bringing out local celebrities like Sacramento Kings Players Willie Cauley-Stein and Ben McLemore.  With the continued collaboration and support of various local businesses and new sponsors like Monster Energy Drink and Boss Lash Club, SACFW along with various community events like it will continue to grow.

As things can now return to normal for everyone who came out, behind the scenes, the plans for 2018 are already in the works. Who knows what SACFW 2018 will bring to the table, but you can be sure it will be bigger and better. Stay on the feed and don’t miss out on the happenings leading up to it, you won’t want to be left out.