Alexandria von Bromssen’s line, House of AvB, was created in 2008, celebrating an endogenous style of fashion, catering to both men and women. Hailing from Sweden, Alexandria first entered the fashion world modeling throughout Italy, Spain, Greece, and Australia. She later fell in love with designing and holds a Masters of Arts Degree from the Academy of Art University, San Francisco. Currently based in the San Francisco/Bay Area, she opened her Red Square Boutique in 2010, which also serves double-duty for her Camp Couture, a children’s sewing camp. Aside from all this, she is probably best known for being runner-up on Season 12 of Project Runway. She was definitely one of the most popular and talented contestants the series has ever had. One of her many current projects includes giving back to the community at large and nurturing less privileged youths by exposing them to discovering creative joys through the beauty of fashion and design. It’s clear that the doctrine of creating our own destiny is what has taken her to where she is today.
Alexandria von Bromssen presented her 2017 Winter/Fall Collection at SACFW this past February, where she also included and featured young designers from Camp Couture. Alexandria has traveled the globe three-times over, from the Egyptian pyramids to scaling the peak of Kilimanjaro, finding haven in natural vortexes. All of these organic energies are clearly being channeled through her latest design collection. They are both tortured yet romantic; both organic and otherworldly; both feral and raw, yet exquisite in every divine detail. Earth, water, fire, and air are all represented in a mastery of illusion.
It’s probably no coincidence that she believes in equality for all, and relishes in the diversities of all. The presentation was titled – A Twisted Fairy Tale. Best be described as a mad genius mash-up of American Horror Story, meets Snow White, or even The Adams Family, meets Chronicles of Narnia.
The anticipation and allure behind this year’s Sacramento Fashion Week (SACFW) events could be felt throughout the damp cold Sacramento air for weeks leading up to the grand events. So many long hours of planning, preparation, and practice, ready to come together for the grand reveal–a showcase presenting the direction of Sacramento runway and ready-to-wear fashion for 2017.
Now that we can say farewell to the residual specks of glitter found in random places, and scroll through the numerous selfies and group photos taken each day (deleting those embarrassing accidental candids) we have a chance to reflect on all the excitement from the week of February 19th to February 25th, 2017. A week chalked full of tremendous talent and dedication. A week of Sacramento’s finest in fashion coming together to show off their best.
SACFW 2017 started off the week with the Boutique showcase at one of Sacramento’s largest and most historic venues, the Sacramento Masonic Templeon J Street. Following the opening night were some intriguing and informative events. On Monday, the Art Institute of California – Sacramento hosted and the students of the Institute produced the Fashion Forum which featured six industry guest speakers.
However, when it comes to outdoing a past venue in size, the final two days definitely took the cake. The historic and soon-to-be completely renovated Sacramento Railyardsbuilding that housed the final runway showcases was at least four times the size of the warehouse off Richards Boulevard where SACFW 2016 was held. The huge exposed building, although chilly, was intoxicating to be in. You couldn’t help but imagine the history hidden in the rusted railings and expanse of brick walls.
As things can now return to normal for everyone who came out, behind the scenes, the plans for 2018 are already in the works. Who knows what SACFW 2018 will bring to the table, but you can be sure it will be bigger and better. Stay on the feed and don’t miss out on the happenings leading up to it, you won’t want to be left out.