There have been a number changes happening this year and one of them was the fashion forum. Usually starting off the week. This year the forum was moved to Tuesday now hosted at the COWO Campus. It’s also being produced this year by the Student Fashion Association of Sacramento State University.
Panel guest speakers will be as follows;
Chandra Bourne – Owner of Cast Images—a full-service licensed talent agency representing models, actors, and kids (est. 1991.) She opened the agency after working as a professional model and actress in Sacramento, San Francisco, Los Angeles, Tokyo, Paris, and Milan.
Amie Downing – a design team leader at Paul Mitchell the School at MTI College. Working at Paul Mitchell, she strives to educate and inspire future professionals to follow their dreams.
Dr.Dong Shen – a Fashion Merchandising and Design Faculty Advisor at Sacramento State University.
Kuks (Prince) Singh – an award-winning international photographer and fashion designer. He is now also the Founder and Creative Director of COWO Campus, a new shared office-space facility for the creative community within Sacramento.
Morgen Marie – an Instagram (IG) star and model who is known for her variety of unique modeling content, and her involvement as an activist for a variety of causes. With 128,000+ followers on IG alone, she has turned her social media presence into a thriving business.
Tim Engle – Sacramento commercial photographer and native, Tim Engle cultivated a passion for photography in his early teens and has since successfully turned that love into a successful business. Tim has been a part of the Sacramento Fashion Week photography team since 2012.
Sacramento Fashion Week has become the biggest fashion showcasing events in Northern California and it’s no surprise that it is one of the first shows a lot of new models walk in for the first time. From the hundreds of models that audition about 200 get booked for one of the 4 days of showcases that week. Some booking multiple days. Emily Pashenee was one of those models.
Q: Tell us about your first fashion runway experience?
A: My first fashion runway experience was actually Sacramento Fashion Week. I was 13 years old and I was terrified. I was the youngest one there and I had very little experience, but somehow I ended up walking the glass runway in a finale piece by designer Jesus Medrano. I was extremely happy that I did not break the glass runway. I met some other models who were around my age (Brianna Staffler, Lily Matamoros) and we kind of became the baby squad because we were so much younger than everyone else. They made me feel less nervous.
Q: That show with the glass runway was a few years back. How did you get introduced to the production? A: I got introduced to the Sac Fashion Week through Michael Lockett, one of the first photographers I started working with. We were doing a shoot one day and he kept telling me I have to go try for it, so I found out when the casting was and I did it.
Q: Do you have a favorite local designer?
A: Yes I do !! Her name is Yennie Zhou. Her designs are extremely high fashion and ever since I first saw her models walking around at my first Sac Fashion Week, I wanted to be one of them. To this day I’m pretty sure I would do just about anything to walk for Yennie.
Q: Who’s your favorite model and why?
A: My favorite model is Candice Swanepoel because she’s one of the most iconic models out there in my opinion, she’s been the face of almost every high-end brand you can think of. When I think fashion, her face comes to mind.
Q: What would you say is your personal style? A: My personal style is most definitely Barbie on a budget. I really love looking put together and having a clean cut outfit, as well as having my hair and makeup done. I primarily shop at Ross but whenever I tell someone that they never believe me.
Q: Who did you look up to when you were younger? A: When I was younger I looked up to more of an idea rather than a person. I really loved the idea of people being unapologetically themselves and not being ashamed. I used to be very self-conscious of my height and how small I was. I really just wanted to be happy in my own body. Modeling gave to me.
Q: Where do you see yourself going in this industry? A: I would like to be signed by a big agency and hopefully be the next Candice Swanepoel. The odds may be slim so I am working hard in school to make sure I have a backup plan.
Q: What do you do in your free time? A: In my free time I primarily play with makeup, I’ve been told a few times that I should start a blog and share tips on my makeup and fashion but I am not sure, I’m kind of too scared to do that.
Q: What is your advice to young girls and boys wanting to be in this industry? A: My advice is to be genuine. And if it is real modeling YOU ARE NOT PAYING FOR ANYTHING. I see so many younger girls wanting to model so bad but they end up wearing their own clothes and paying for shoots themselves. The only time you do that is if you need to update your portfolio. Also to understand different types of modeling for different types of people is key. There are models for everything, it is just a matter of finding the right fit and type for you.
New York fashion week kicked off .. did you miss it?. Hashtag Front row goals, “who’s wearing what?” and “who’s where?” isn’t all anyone’s talking about; the designers are gave us exactly what we needed with star-studded front rows to high profile models on the runway in eye-catching and breathtaking clothes. We’re going to be highlighting some of our favorite standouts from NYFW and showcasing some trends as well. Find out who we’re watching.
Graphic prints, exaggerated silhouettes, these are few of the many things we know and love about Jeremy Scott. His SS18 runway show at New York fashion week did nothing less than deliver!
Campy and Bold 90’s inspired fabrics; neons, sequins, and fishnets, Jeremy Scott’s spring-summer 2018 collection is anything but subtle. In contrast, makeup was subdued, models had flawless iridescent skin and hair was either pinned straight and down the middle or pulled tightly back in a high pony. We’re obsessing over the cropped tops, touches of camouflage and yes, even the fanny pack is making a return.
The look juxtaposes punk meets streetwear, meets raver-night owl. Combat boots also made a big cameo. Freedom to mix prints is highly encouraged here with lace, leather, snakeskin, denim, camouflage, and sequins. We’re having a 90’s revival and loving it!
Need inspiration? Here are some Polyvore looks to ignite ideas for what to wear and how to incorporate trends inspired by Jeremy Scott. Have fun!
Alexandria von Bromssen’s line, House of AvB, was created in 2008, celebrating an endogenous style of fashion, catering to both men and women. Hailing from Sweden, Alexandria first entered the fashion world modeling throughout Italy, Spain, Greece, and Australia. She later fell in love with designing and holds a Masters of Arts Degree from the Academy of Art University, San Francisco. Currently based in the San Francisco/Bay Area, she opened her Red Square Boutique in 2010, which also serves double-duty for her Camp Couture, a children’s sewing camp. Aside from all this, she is probably best known for being runner-up on Season 12 of Project Runway. She was definitely one of the most popular and talented contestants the series has ever had. One of her many current projects includes giving back to the community at large and nurturing less privileged youths by exposing them to discovering creative joys through the beauty of fashion and design. It’s clear that the doctrine of creating our own destiny is what has taken her to where she is today.
Alexandria von Bromssen presented her 2017 Winter/Fall Collection at SACFW this past February, where she also included and featured young designers from Camp Couture. Alexandria has traveled the globe three-times over, from the Egyptian pyramids to scaling the peak of Kilimanjaro, finding haven in natural vortexes. All of these organic energies are clearly being channeled through her latest design collection. They are both tortured yet romantic; both organic and otherworldly; both feral and raw, yet exquisite in every divine detail. Earth, water, fire, and air are all represented in a mastery of illusion.
It’s probably no coincidence that she believes in equality for all, and relishes in the diversities of all. The presentation was titled – A Twisted Fairy Tale. Best be described as a mad genius mash-up of American Horror Story, meets Snow White, or even The Adams Family, meets Chronicles of Narnia.
The anticipation and allure behind this year’s Sacramento Fashion Week (SACFW) events could be felt throughout the damp cold Sacramento air for weeks leading up to the grand events. So many long hours of planning, preparation, and practice, ready to come together for the grand reveal–a showcase presenting the direction of Sacramento runway and ready-to-wear fashion for 2017.
Now that we can say farewell to the residual specks of glitter found in random places, and scroll through the numerous selfies and group photos taken each day (deleting those embarrassing accidental candids) we have a chance to reflect on all the excitement from the week of February 19th to February 25th, 2017. A week chalked full of tremendous talent and dedication. A week of Sacramento’s finest in fashion coming together to show off their best.
SACFW 2017 started off the week with the Boutique showcase at one of Sacramento’s largest and most historic venues, the Sacramento Masonic Templeon J Street. Following the opening night were some intriguing and informative events. On Monday, the Art Institute of California – Sacramento hosted and the students of the Institute produced the Fashion Forum which featured six industry guest speakers.
However, when it comes to outdoing a past venue in size, the final two days definitely took the cake. The historic and soon-to-be completely renovated Sacramento Railyardsbuilding that housed the final runway showcases was at least four times the size of the warehouse off Richards Boulevard where SACFW 2016 was held. The huge exposed building, although chilly, was intoxicating to be in. You couldn’t help but imagine the history hidden in the rusted railings and expanse of brick walls.
As things can now return to normal for everyone who came out, behind the scenes, the plans for 2018 are already in the works. Who knows what SACFW 2018 will bring to the table, but you can be sure it will be bigger and better. Stay on the feed and don’t miss out on the happenings leading up to it, you won’t want to be left out.
She may not have the height of a supermodel but Nicole Williams stands tall amongst the rest of them. From her first audition for Sacramento Fashion Week (SACFW) in 2015, Nicole has managed to continually book herself into runway show since.
Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? A: Sacramento Fashion Week was my first time. I was super excited, loved all cameras and lights. I heard about it from a friend who told me to try out at the Arden mall.
Q: Who’s your favorite local designer? A: Prince Singh. His gowns are breathtaking.
Q: What inspires you? A: Knowing that there is always the potential for me to grow. You never know what you could do if you don’t go jump and try new things. The unknown is great.
Q: Who did you look up to when you were younger? A: My mother is the strongest person I know. A role model for life.
Q: Where do you see yourself going in this industry? A: Hopefully to be a known name. Trying to expand myself worldwide.
Q: What is your advice to young girls and boys wanting to be in this industry? A: Anything is really possible, put in the work and no one can take it from you.
As New York Fashion Week (NYFW) comes to an end, Sacramento Fashion Week (SACFW) picks up it’s heels and heads for the runway. With the week beginning on Sunday February 19th at the Sacramento Masonic Temple. Final preparations are being tuned for the Fashion Forum which once again is being held at the Art Institute of California – Sacramento. This year the Art Institute is not only hosting it but the event has been incorporated into a production class who will be producing the event on Monday.
Veronica Castro will be returning as host with a new mix of guest speakers that are a mix of new and past guest speakers.
The Hair & Fashion Battle(H+FB) just had it’s 6th year this past Saturday, September 24th. This was no ordinary battle. Event producer Marlett Berry brought out all the stars. In this All-Star battle, the featured winners of the past five years competed head to head in a hair-raising competition.
Not only were there stars in battle, but the H+FB was a soiree of notables. Candidate for Elk Grove Mayor Tracie Stafford hosted the event. The production also brought back the original host of the first H+FB, Naima Mora the winner of America’s Next Top Model cycle 4. Mora is such an avid supporter of Sacramento we consider her an honorary local. One of her more high profile appearances was in 2013 when she took on the role as the ambassador for Sacramento Fashion Week (SACFW), and helped kick off the week with a number of special event appearances.
Hannah Be from Retrospect Vintage provided wardrobe and styling for both Tracie and Naima. Diamonds were generously provided by the Title Sponsor Gemsparxgiving them that special sparkle.
“This year, I had the opportunity to judge on behalf of California Film Foundation and Fashion On Film. And let me tell you, these fashion showcases, deserve to be documented. It was a battle to the finish and definitely one for the fashion ages” Kim Mims – Fashion On Film Community Liaison
“This was my first year being a part of the Hair and Fashion Battle. It was a pleasure being involved with such a creative and well put together show. The teams were diverse, unique and had excellent showmanship!” Brooke Sliverglide – CEO IKON Magazine
“I was amazed of the event. There was a lot of hard work and interesting ideas put into this” Jonathan Cheek– Professional Hair Stylist
“Thank you to all the winners in our Battles. You all should be proud. You all were winners tonight. Without you, we would not have an amazing event like Hair & Fashion Battle.” Marlett Berry– H+FB producer
I was very fortunate to be able to take a trip to San Francisco to drape with Emily Payne, a fashion designer who appeared on Project Runway season thirteen, at Britex Fabrics.
Unfortunately, she did not make the cut. Although, she did gain numerous of fans and came across to many acquaintances after the show. As I was sitting there and observing her, I realized she has a unique way to create a look or style without using any proper accessories to take measurements, which is draping. “The reason why I drape it’s because I hate measuring”, said Payne. She says she gets cool ideas by making mistakes while draping, which I personally think that’s a great suggestion for any designers. Many questions were asked by others who went to this event such as, “which designer does she follow if there’s any?” and “what kind of fabric does she love the most?”. She said Thomas Tait within seconds as if she has been admiring his collections for a long time. She also mentioned Rick Owens; Both designers are huge in the fashion industry! Here’s an interesting theory: Emily Payne’s collection, Leather Tongue, looks similar of both Thomas Tait and Rick Owens. When she asked about what kind of fabric that she loves, she said boiled wool. “I don’t know what it is, but I love the way it looks and feel” said Emily Payne.
She was also questioned about her appearance on Project Runway. She mentioned some scenes were edited, some events were happening in real life, but the production crew asked if they could “re-act” again. She also mentioned that Project Runway didn’t allow anyone to have any source of anything that could possibly give them an inspiration to design. Emily Payne might not have won season thirteen of Project Runway, but she won another fan after what she has said about the fashion industry; and I quote, “Every idea has been sewn, drape, re-create, put together already. It’s not always about becoming the first one to create a unique look. Getting people look at your stuff is the hard part.” Tough industry.
To find out more about Emily Payne and her current collection check out her website LeatherTongue.com
Beauty students and Hair stylist joined their glam squads at Federico Beauty Institute Thursday night February 25th for the Emerging Next showcase presented by the California Endowment. The designers featured were; Hagen Valencia, Angelina Martin, Zenzele Nuru, Jose Raul Rosales, Amal Lqbal, Christy Jahlea Jahlou, Kirsi sasso, Seekham Thao, and Leo Tills. Style’s varied from fancy to funky, street style,exotic wear to colorful, and overall unique. These emerging designers blossomed into the spotlight.
Don’t the models look exquisite on the runway with their sleek moves and divine gowns?
You’re probably thinking, “wow, male models at the show too?” Yes indeed and they did a great job at it. The look was structural and incorporated color blocking. I also enjoyed the outlining of the clothing giving it a pop art feel.
When viewing this particular design coming down the runway I thought “dreams do come true!” The finally ended with women wearing exotic dresses, not something you can just go by at the mall. Definitely one of a kind and definitely the magnum opus of finales.
There were so many beautiful professional models so I was inspired to interview a few of the models. Q: How did it feel modeling?
A: I was nervous of course, but I think I looked good (starts laughing). Q: Did you like what you were modeling?
A: Yeah I did, it’s not something I usually wear but I still liked it. It shows a different side of me I didn’t know I had! Q: How long have you been modeling?
A: I’ve always wanted to model since I was little, but I’m glad that after high school I got the opportunity to do this kind of thing. I really want to continue. Q:Who was your favorite designer?
A: I would say Angelina Martin, it was unique and exiting for me.