Fashion Forum 2018

There have been a number changes happening this year and one of them was the fashion forum.  Usually starting off the week.  This year the forum was moved to Tuesday now hosted at the COWO Campus.  It’s also being produced this year by the Student Fashion Association of Sacramento State University.  

Panel guest speakers will be as follows;

Chandra Bourne – Owner of Cast Images—a full-service licensed talent agency representing models, actors, and kids (est. 1991.) She opened the agency after working as a professional model and actress in Sacramento, San Francisco, Los Angeles, Tokyo, Paris, and Milan.  

Amie Downing – a design team leader at Paul Mitchell the School at MTI College.  Working at Paul Mitchell, she strives to educate and inspire future professionals to follow their dreams.

Dr.Dong Shen – a Fashion Merchandising and Design Faculty Advisor at Sacramento State University.

Kuks (Prince) Singh – an award-winning international photographer and fashion designer.  He is now also the Founder and Creative Director of COWO Campus, a new shared office-space facility for the creative community within Sacramento.

Morgen Marie – an Instagram (IG) star and model who is known for her variety of unique modeling content, and her involvement as an activist for a variety of causes.  With 128,000+ followers on IG alone, she has turned her social media presence into a thriving business.  

Tim Engle – Sacramento commercial photographer and native, Tim Engle cultivated a passion for photography in his early teens and has since successfully turned that love into a successful business.  Tim has been a part of the Sacramento Fashion Week photography team since 2012.

SACFW Designers featured at Fiji Day Black & White Ball

Fiji Day USA is an annual event created to celebrate the October 10th Anniversary of Fiji’s independence from British colonial rule in 1970.  This year, the events will happen from October 6th to the 8th, 2017.  Click here to visit the website for a full rundown of events.

On October 6th, as part of the Fiji Day USA celebratory events, DMR productions will produce a runway fashion showcase at the Black & White Ball featuring four previously exhibited designers from Sacramento Fashion Week (SACFW).  Designers confirmed to showcase this year are: Faatui Toele (SACFW 2011), Anastasia Kryukova (SACFW 2014, SACFW 2015 & SACFW 2016), Tyniece Hall (SACFW 2015 & SACFW 2016), and Prince Singh (SACFW 2015, SACFW 2016 & SACFW 2017).  The showcase will also feature designer Samuela Cabe who will be flying in from Fiji especially for the events.  Cabes’s pieces are all exclusively hand painted; from the coloring to the printing of the textile.  He has been featured all over the Pacific from the Solomon Islands to Australia.

Hair and makeup for the showcase is being sponsored and provided by Cosmo Beauty Academy–a vocational beauty school located in Sacramento.

Cosmo Beauty Academy Glam Squad at SACFW 2017

The Black & White Ball event tickets are $100 per person and can be purchased through the Fiji Day USA website.  The ticket includes cocktails, a Bula gift bag (sponsored by Pure Fiji Fiji Water, Bula Time Coffee, and BIA Cordon Bleu) and an exclusive dinner.  The Black & White Ball will be held at the San Francisco Airport Holiday Inn–located at 275 S. Airport Blvd, South San Francisco, California, 94080.  Click here to purchase tickets.


Model Casting for the showcase will be held Saturday, September 23rd from 12:00-2:00PM at the San Francisco Airport Holiday Inn.  Click here to download casting form.

SACFW 2017 in Review


The anticipation and allure behind this year’s Sacramento Fashion Week (SACFW) events could be felt throughout the damp cold Sacramento air for weeks leading up to the grand events. So many long hours of planning, preparation, and practice, ready to come together for the grand reveal–a showcase presenting the direction of Sacramento runway and ready-to-wear fashion for 2017.

Designer Yennie Zhou in collobration with Ettores Photographer Mark Gunter
Designer Yennie Zhou in collaboration with Ettorie’s European Bakery & Restaurant
Photographer Mark Gunter

From avant garde collaborations between talented designer Yennie Zhou and one of Sacramento’s finest bakeries, Ettorie’s European Bakery & Restaurant, to chic and sexy Amoirai bathing suits ready to walk off the runway, there was something captivating for everyone to enjoy.

​AMOIRAI​ Swimwear ​​by​ ​Mary Moehring Photography by Alena v Melnik
AMOIRAI Swimwear by Mary Moehring
Photography by Alena v Melnik


Backstage Photographer Jonathan Ricardo
Photographer Jonathan Ricardo

Now that we can say farewell to the residual specks of glitter found in random places, and scroll through the numerous selfies and group photos taken each day (deleting those embarrassing accidental candids) we have a chance to reflect on all the excitement from the week of February 19th to February 25th, 2017. A week chalked full of tremendous talent and dedication. A week of Sacramento’s finest in fashion coming together to show off their best.

miss velvet cream collection


Authentic Queens Boutique Photography by Igor Kondrya
Authentic Queens Boutique
Photography by Igor Kondrya


DMR Photography
Boutique Showcase host Bridgette Loriaux looks on as model struts down the runway
DMR Photography

SACFW 2017 started off the week with the Boutique showcase at one of Sacramento’s largest and most historic venues, the Sacramento Masonic Temple on J Street. Following the opening night were some intriguing and informative events.  On Monday, the Art Institute of California – Sacramento hosted and the students of the Institute produced the Fashion Forum which featured six industry guest speakers.

Photography by Igor Kondrya
top from left SACFW producer Duane Ram, guest speakers Gerry Simpson, Tim Engle and forum host Veronica Castro
Seated from left guest speakers Debbie O’Hearn, Felicia Strati and Seana Brooks
Photography by Igor Kondrya


Barbizon Instructor Marizela Huseinovic Photography by Igor Kondrya
Barbizon Instructor Marizela Huseinovic (photo right)
Photography by Igor Kondrya

On Tuesday, newbie models had the chance to receive one-on-one training at the free Model Boot Camp held at Barbizon of Sacramento.  Lluvy Gomez from America’s Next Top Model came out to support and walk for designer Janelle Cardenas at the Fashion On Film event held at Beatnik Studios on Thursday.

Photography by Igor Kondrya
Fashion On Film Event
Photography by Igor Kondrya

This year, the Emerging Designer Showcase was presented by the Holiday Inn Sacramento Downtown-Arena.  The ballroom of the Holiday Inn was twice the size of last year’s venue.

Photography by Henry Huynh
Designer Oxana Artemencova
Photography by Henry Huynh


Photography by Henry Huynh
(left image) Designer Lacey Taylor (right images) Designer Jannette Goss
Photography by Henry Huynh

However, when it comes to outdoing a past venue in size, the final two days definitely took the cake. The historic and soon-to-be completely renovated Sacramento Railyards building that housed the final runway showcases was at least four times the size of the warehouse off Richards Boulevard where SACFW 2016 was held. The huge exposed building, although chilly, was intoxicating to be in. You couldn’t help but imagine the history hidden in the rusted railings and expanse of brick walls.

Guest start arriving down the red carpet Photography by Henry Huynh
Guest start arriving down the red carpet
Photography by Henry Huynh


Dress display featuring creations by designer Yennie Zhou and dresses from Queens Chair Mannequins provided by the Fashion Department of San Joaquin Delta Collage Photography by Henry Huynh
Dress display featuring creations by designer Yennie Zhou & dresses from Queens Chair & designer Karisa Gold
Mannequins provided by the Fashion Department of San Joaquin Delta College
Photography by Henry Huynh


Models in O'Blanc file down the runway Photography by Henry Huynh
Models of O’Blanc filed down the 70ft runway at the Railyards
Photography by Henry Huynh

Project Runway Designer, Alexandria von Bromssen closed out the showcases for 2017 featuring international model Rain Dove and Jane Wiedlin of the Go-Go’s in her line up.

Jane Wiedlin commands the stage in designer Aalexandria von Bromssen Photography by Henry Huynh
Jane Wiedlin commands the stage in designer Alexandria von Bromssen
Photography by Henry Huynh


Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017 Photography by Jonathan Ricardo
Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017
Photography by Jonathan Ricardo

It’s so exciting to see Sacramento fashion growing exponentially each year, even bringing out local celebrities like Sacramento Kings Players Willie Cauley-Stein and Ben McLemore.  With the continued collaboration and support of various local businesses and new sponsors like Monster Energy Drink and Boss Lash Club, SACFW along with various community events like it will continue to grow.

As things can now return to normal for everyone who came out, behind the scenes, the plans for 2018 are already in the works. Who knows what SACFW 2018 will bring to the table, but you can be sure it will be bigger and better. Stay on the feed and don’t miss out on the happenings leading up to it, you won’t want to be left out.

Hair & Fashion Battle All Stars

Salon 2nd (2)

The Hair & Fashion Battle (H+FB) just had it’s 6th year this past Saturday, September 24th.  This was no ordinary battle.  Event producer Marlett Berry brought out all the stars.  In this All-Star battle, the featured winners of the past five years competed head to head in a hair-raising competition.


Not only were there stars in battle, but the H+FB was a soiree of notables.  Candidate for Elk Grove Mayor Tracie Stafford hosted the event.  The production also brought back the original host of the first H+FB, Naima Mora the winner of America’s Next Top Model cycle 4.  Mora is such an avid supporter of Sacramento we consider her an honorary local. One of her more high profile appearances was in 2013 when she took on the role as the ambassador for Sacramento Fashion Week (SACFW), and helped kick off the week with a number of special event appearances.

Naima Mora (H+FB Host), Tejvir Rekhi (Gemsparx owner), Duane Ram (SACFW producer)
photo by Igor Kondrya

Hannah Be from Retrospect Vintage provided wardrobe and styling for both Tracie and Naima.  Diamonds were generously provided by the Title Sponsor Gemsparx giving them that special sparkle.

Winning Designer Collection by Eshonna Trice
photo by Igor Kondrya

Deservedly, Eshonna Trice took the winning Fashion designer title while Hair Gone Wild took the Hair Stylist Team win.

Winning Hair Team Hair Gone Wild
photo by Igor Kondrya

“This year, I had the opportunity to judge on behalf of California Film Foundation and Fashion On Film.  And let me tell you, these fashion showcases, deserve to be documented.  It was a battle to the finish and definitely one for the fashion ages” Kim Mims – Fashion On Film Community Liaison

photo by Igor Kondrya

“This was my first year being a part of the Hair and Fashion Battle.  It was a pleasure being involved with such a creative and well put together show.  The teams were diverse, unique and had excellent showmanship!” Brooke Sliverglide – CEO IKON Magazine

photo by Igor Kondrya

“I was amazed of the event.  There was a lot of hard work and interesting ideas put into this” Jonathan Cheek – Professional Hair Stylist

Hair + Salon 1st (3)
H+FB producer Marlett Berry with the winning Designer and Hair Team
photo by David Alvarez

“Thank you to all the winners in our Battles. You all should be proud.  You all were winners tonight.  Without you, we would not have an amazing event like Hair & Fashion Battle.” Marlett Berry – H+FB producer

Fashion Car Gala 2016


This year’s Fashion Car Gala has been revamped with a new mission and a new production company.   The showcases are being produced by DMR productions headed by Duane Ram who has produced a long list of fashion showcases including Sacramento Fashion Week.  The events this year is benefiting “Joe238” an awareness film about organ donation.  Funds raised by the event will go to helping to offset the production cost to finish the documentary.  The film it self will raise and promote awareness about the need for organ and tissue donation.


Celebrating the 25th anniversary of her daughter receiving the gift of life through a miraculous heart transplant as an infant.  Director/Producer Colleen Stymeist-Wood makes this one of her first feature-length film in a series of stories documenting organ donation and transplantation from different perspectives.


The Documentary

A grieving father must set aside his own beliefs to honor his son’s last wish to be an organ donor. As time goes by he finds a calling and new “normal” in the reflection of his son’s lifelong legacy of service to others.

On November 26, 2000 Jess and Theresa Chairez lost their 24-year-old son, the city of Sacramento lost a well-respected police officer and the world lost an exceptional young man. Joe Chairez, badge #238, died spontaneously while on duty. Joe had it all. He was handsome, young and driven by a real passion to help those in need. Then suddenly, he was gone.

We follow Jess through his non-stop public awareness efforts and watch him shine as a beacon to donor families at the U.S. Transplant Games. Through multiple stories of grief and recovery, we see that the spirit of heroism lives on in the lives of those it has touched.

The Event

The Fashion Car Gala will take place on July 31st, 2016 at the Falls Event Center located at 8280 Elk Grove Blvd in Elk Grove, CA.  This year’s event will include a fashion show featuring Denim Spot Boutique and also showcasing designers  Maisha Bahati, Tyniece Hall, NIK Tailored and ABKE Collections.

Tickets to the Fashion Showcase on-sale through eventbrite click here


The Timeline

4PM    Exotic Car Show in the front parking lot – free and open to the public

6PM    Event center doors open for a reception for VIP ticket holders

7PM    Exclusive first look at the new Joe238 Documentary Trailer

8PM    Fashion Showcase


Model Casting

On Saturday July 9th Designers will be casting runway models to fill open slots in their lineup.  Male models need to be at-least 5’10 and Female models need to be at-least 5’7 without heels.


Become a Sponsor

Specific sponsorship opportunities are available to be a part of this mission to raise awareness and support the project.  Tax-deductible donations of any size are also welcome and are greatly appreciated. Click here for sponsorship package

SACFW Boutique Showcase Recap

Sacramento Fashion Week’s 10th annual Boutique Show sold out the Auto Museum. The Boutique Show itself was adapted only a couple of years ago, but you’d never be able to tell from the pristine runway and production of the show.  It was brought about to showcase what Sacramento has to offer.  To encourage attendees and anyone who hears about it to support small businesses.

Zuyimi Photography
Zuyimi Photography

Guests made their way through the museum entrance which lead to a photo opportunity to capture your red carpet looks for the night.  From there guest were free to explore the California Automobile Museum.  Many of the cars were set off in eye-catching displays.  Approximately 25% of the vehicles here are currently owned by the California Vehicle Foundation and the rest are displayed by private exhibitors.  Some of the cars here were on loan so the displays are constantly changing exhibit of rolling stock every few months.

Before the runway showcase started guest got to visit pop up stores of the featured boutiques.  These booths lined the entrance of showcase room.  Sponsors and partners also showed presents with displays.  Ettore’s European Bakery & Restaurant had a huge cupcake display complete with eatable SACFW logos.  The display itself was topped with a mini mannequin dressed in a couture icing.

Ettore's European Bakery & Restaurant - Zuyimi Photography
Ettore’s European Bakery & Restaurant – Zuyimi Photography

When the curtain opened for seating, the staging unveiled a white runway lined with a red stripe. At the beginning of the runway was a giant red stiletto sculpture, measuring 9 feet tall and 10 feet long. This was lent from the WEAVE foundation to SACFW in honor of WEAVE’s Walk A Mile in Her Shoes event that happens April 23rd 2016.

Krazy Mary's Boutique - Zuyimi Photography
Krazy Mary’s Boutique – Zuyimi Photography

As far as trends put into the spotlight there were jean jackets, crop tops and floppy hats echoed the 1990s while anything from v-neck rompers, jersey dresses and wrap tops made you wish you were going on vacation. Here is the full list of featured boutiques: Mirror Mirror Fashion | Rire Boutique | Neetu Sfashion | Sei Bella Boutique | Identity Boutique | Krazy Mary’s Boutique | Runway / Button Up Boutique | Retrospect Vintage Fashion.

David Alvarez Photography
David Alvarez Photography


Retrospect Vintage Fashion - Zuyimi Photography
Retrospect Vintage Fashion – Zuyimi Photography


Identity Boutique - Nick Sharples Photography
Identity Boutique – Nick Sharples Photography


click here to view more pictures from the event.

The Wide Lense: Tim Engle

tom danger tim engle
Tim Engle

Tim Engle has been a part of Sacramento Fashion Week (SACFW) since 2009 when he hosted a photography workshop.  In 2011 KVIE PBS selective him as one of California’s Master Photographers and since then, he has been the go to photographer for most of the campaign images for SACFW.  This year his images can be seen through out the capital city, on digital billboards over the freeways and at both Arden Fair and Roseville Galleria Mall.

DMR Photography
DMR Photography

Q. You have developed a passion for photography in your early teens and have turned photography into a full time career successfully, can you tell us what steps did you take to achieve this accomplishment? And what advice would you give to other photographers who would like to turn photography into a full time career?

A. I just kept at it and practiced relentlessly. I grew up using film and learned printing in the darkroom. I think that learning film was a huge help with the transition to digital.

Advice? Don’t stop. Keep doing what you love and don’t be afraid to fail. You will have setbacks, but you’ll learn more from your failures than your success.

Q. In the field of the arts it is so important to be versatile I see that outside of photography you also direct short films, what has inspired you to choose this avenue? And how does your photography skills help you in directing?

A. I don’t spend much time with video now days, but I always treat video like a still image that moves. Directing my subjects in photography translates directly in the video.

photography by Tim Engle
Christine Alward shot by Tim Engle

Q. You have been apart of  SACFW for awhile now.  What keeps you involved with the production and what are you looking forward to this year?

A. I really enjoy the creative community that surrounds SACFW. I’ve made many friends in the industry and it is always a pleasure to see them do what they do.

Q. There are many photographers who are apart of this event as well, are there any that you know of? Have you worked with any of them in the past?

A. I’m familiar with many of them. We’re very lucky to have such talented photographers in Sacramento. Its a great community.

unnamed (7)
Bethany Crouch shot by Tim Engle

Q. There are 4 showcases this year and the production had two huge open castings at Arden Fair.  I’m sure there are models participating that you have worked with.  Who are you looking forward to seeing on the runway this year?

A. Yes I have worked with many of the models. Sacramento has produced some exceptional talent! Most notably, Christine Alward who was chosen as the Face of SACFW this year. She is a perfect selection. She’s very talented and has worked hard for several years with many of the top designers. Christine is also a talented photographer in her right, which gives her a very unique perspective of the modeling and fashion world. I always enjoy watching her work the runway. There are many new faces this year I’m also excited to see.


Q. Do you have any tips and advice to those who would like to take part in Sacramento’s Fashion Week next year?

A. Get involved early. It’s a big production and there are lots of ways to be involved.

Ryan Douglas and his models from SACFW 2015 shot by Tim Engle

SACFW 2016 Fashion Forum Recap

© Kondrya Photography
Picture by Igor Kondrya (Left to Right) Claude Brown, Pete Haynes, Amy Wister, Richard Hallmarq, Jany Stehman and Brandon Earl

Monday was day two of Sacramento Fashion Week’s 10 year anniversary celebration.  The forum was two hours long and jam packed with informative advice on not only how to get into the industry, but how to persevere within it. Towards the end of the panel, a young man in the back of the room raised his hand and stated that he had just moved here from a small town not knowing where to start. Claude Brown, VP of the Art Institute replied that the place to start is here. He prompted him to talk to executive producer Duane Ram immediately. This was excellent advice reminiscent of the saying “bloom where you are planted.”

Kondrya Photography
Kondrya Photography

SACFW provides a public platform that not only showcases work, but provides a welcoming network of professionals and dreamers. That sentiment was echoed by each panelist reiterating that we all need a strong support system.


Allure Salon and Spa



Fashion dictates trends in the beauty industry therefore hair and makeup for SACFW always needs to be spot on for the yearly trends. Missy O’Daniel, owner of Allure Hair Salon and Spa in the heart of Sacramento has been involved with Sacramento Fashion Week (SACFW) since 2011. At the time, SACFW was a relatively small production because there were only two fashion shows; the Student Designers Showcase on Friday and the Designers Showcase on Saturday.  Eventually her role within the production would lead her salon to being the salon partner and her position to co-producer.  By having this official title, O’Daniel she reached out to fellow salon owners and invited their stylist to become a part of SACFW. As a large non-profit organization and community event, O’Daniel’s vision was for all the beauty professionals to come together to share their knowledge, learn from each other, network, collaborate, and be creative for the sake of putting on a fabulous show. “Hair is a form of fabric by manipulating the hair with products and hot tools, it will change the texture of the fabric. The color palette also plays a factor in fashion and beauty,” O’Daniel informed.

David Alvarez Photography
Picture by David Alvarez (from right) Ryan Brough, Miss O’Daniel and Duane Ram

Over the years, Missy O’Daniel has worked her way up the ranks. Today she is not only one of the producers of SACFW but also a partner with founder Duane Ram and co-producer Ryan Brough. “We all excel and bring different attributes which ultimately compliment each other in this production, “ O’Daniel said. With over 20 years of experience in the beauty industry and owning a salon in the bustling capital of California, O’Daniel has formed many relationships with beauty manufacturers, businesses, and individuals. All of this networking ultimately aided the SACFW production team in providing  much needed sponsored items. Moreover, Allure’s clients relish in the idea of seeing a strong partnership with SACFW. “They have won awards in excellence in customer satisfaction, best hair salon, best stylist, best day spa and salon of the year,” customer of Allure Brian B. said. Other clients agree with the level of professionalism that Allure Salon and Spa bring, is none like the others in Sacramento. “ Allure offers great customer service, they have knowledgeable hair stylists on hand, and always provide great haircuts,” customer Kyle C. said.


Missy O’Daniel believes that SACFW creates a platform for interns to get on the job work experience, models have the opportunity to be photographed, perhaps get signed by a local modeling agency, as well as walk the runway for shows in New York, Paris, and Milan. Even for the student designers, SACFW helps them in getting noticed. Many designers have moved on from SACFW to showcase their work at New York Fashion Week, Paris Fashion Week, and Vancouver Fashion Week. “If I am able to help one person each year create a path to a successful future I know I’m paying it forward. I would not have reached the success I have had without the help of others. I feel rewarded when others I’ve helped succeed,” O’Daniel said. With all the hard work being put in, O’Daniel doesn’t always have the luxury to sit back and watch the shows. However, her favorite part is to see the reaction from the audience as they smile and fully enjoy the production.

Emerging Next Showcase presented by the California Endowment

The California Endowment is a private health foundation committed to social justice issues that lead to healthier outcomes for underserved communities. From supporting access to health care for all Californians regardless of immigration status to school discipline reform and healthy school environments to safe and thriving neighborhoods and youth empowerment – we aim to lift up the voices of California to get loud about what really matters to our communities. 


HHH_logoWe are proud to partner for the first time with Sacramento Fashion Week to highlight the power of youth voices in pushing the boundaries of fashion. California youth have unique and varied perspectives not only of what is happening in their homes, schools and neighborhoods, but across our state, country and even globally. They see things through unique lenses beyond many of our imaginations, and we want to capture that talent and give it a platform to create change. Our goal in this partnership is to leverage the role of fashion in breaking down barriers and social constructs to express social values. The Endowment is tremendously excited to be working with two incredible student designers, Seekham Thao and Leo Tillis IV, and two dynamic young activists, Jasmine Ramirez and Juan Carlos Verdin, to highlight the pressing social issues that matter to them and their peers. Their original designs will reflect their collaboration as designers and activists to create a society with  health and justice for all.

Seekham Thao

Seekham Thao is 17 years old, and a senior at Hiram Johnson High School. She says creativity has been in her family forever, and she was inspired most by her dad and uncle. Ever since she was young, she was fascinated by simple things: tearing things apart and putting them back together, watching her dad paint of put together tables. She says she used to cut clothes and play around. She eventually joined a Hmong traditional dance group, and was inspired to make clothing and jewelry. She even taught herself to sew, designing and creating her own outfits. Her grandmother recognized Seekham’s love of sewing and passed on her own sewing machine. Seekham continues to experiment with fabrics and learn sewing techniques. She says even when she struggles, she stays positive about herself. After more than four years of dancing, she also helps sew for her younger sister who has also become a dancer. Seekham says fashion and fashion design are important hobbies, along with singing and baking.

Student Designer Leo Tillis
Student Designer Leo Tillis

Leo Tillis IV

Hello, my name is Leo Tillis IV. I’m currently a student at Consumes River College and plan to transfer to FIDM in the future. Coming from a family of seven I was the middle child. Born and raised in Sacramento, I discovered at the age of twelve I wanted to be a fashion designer. I wanted something to stand out about me. I felt  there was more to life than just words coming from someone else’s mouth. Fashion design, product development, and fashion appeal to help me to understand myself as a person in the world today. Expressing myself through clothing throughout my teenage years helped me to understand others’ feelings and true colors in the world today. Now at the age of eighteen, I’m taking on challenges to show other young people in America that it’s ok to express yourself through clothing, pictures or whatever else one might be interested in. Whether it’s a shirt you bought, a shirt you made or a logo you came up with, be confident in what you wear or do in one’s life. Fashion is really interesting to me because I can design something for myself and others always find a way to express themselves through my clothing. I AM Leo Oshea.


To support these young designers you can purchase tickets here

This event will highlight the work of student designers from schools in and around Northern California and well as upcoming designers who are about to make their labels known.