Archives of Press

The Magnum Opus Dream

Sacramento Fashion Week (SACFW) would not be where it is today if it weren’t for Duane Mykha Ram but the idea of SACFW was originally conceived by photographer Grace Bellesteros over the summer of 2005.   She had gathered a small group of photographers, models and designers to produce a networking event that centered around a […]

Emerging Next Showcase presented by the California Endowment

The California Endowment is a private health foundation committed to social justice issues that lead to healthier outcomes for underserved communities. From supporting access to health care for all Californians regardless of immigration status to school discipline reform and healthy school environments to safe and thriving neighborhoods and youth empowerment – we aim to lift […]

A Model Connection at Arden Fair

A plethora of people crowded around the runway, patiently awaiting 11 AM for Sacramento Fashion Week’s annual model casting to commence at the Arden Fair Mall.  On Saturday January 9th and Sunday January 10th, more than 250 models ranging from the ages of 16 years old to 30 years old bravely came forth to strut […]

Celebrating 10 Years

Sacramento Fashion Week, produced by DMR Productions, was launched in Spring 2006 as an answer to the call for a fashion show production that focused on the needs of the local fashion industry. With fashion becoming more mainstream and the growing demand for both beauty and fashion products in all markets; retailers needed a resource […]

Fashion Forum at the Art Institute

Most of us have heard the old Hollywood saying “It’s not what you know, it’s who you know”. Well, the truth is, both factors hold equal accountability when searching the job market for new opportunities in the fashion industry. There is a wide range of work within the entire entertainment industry, so it is important […]

Charmosa Swimwear by Neide Hall

Living in California all of my life, I have seen my fair share of beach wear. Nothing I’ve seen in the sand thus far remotely compares to Neide Hall’s couture swimwear line, Charmosa Swimwear. For those of you who have not yet heard of Neide Hall, she is a Brazilian born swimwear designer and mother […]

The New and Improved James Purcell

Leonardo da Vinci said, “Simplicity is the ultimate sophistication” and New York fashion Designer, James Purcell, has captured this concept beautifully. Purcell, who has been dormant from the fashion scene for the last few years, made his debut at an intimate garden party on a quiet Wednesday afternoon in the Arden-Arcade area. His classic designs […]

R. Douglas Anniversary Showcase

On Saturday, June 14th R. Douglas Custom Clothier celebrated the one-year anniversary of their downtown showroom with an outdoor fashion show and auction benefitting WEAVE’s Suited for Success. As an active member in the fashion and philanthropic community, Ryan Hammonds (Owner and Designer of R. Douglas) wanted to produce an event that would celebrate local […]