SACFW Designers featured at Fiji Day Black & White Ball

Fiji Day USA is an annual event created to celebrate the October 10th Anniversary of Fiji’s independence from British colonial rule in 1970.  This year, the events will happen from October 6th to the 8th, 2017.  Click here to visit the website for a full rundown of events.

On October 6th, as part of the Fiji Day USA celebratory events, DMR productions will produce a runway fashion showcase at the Black & White Ball featuring four previously exhibited designers from Sacramento Fashion Week (SACFW).  Designers confirmed to showcase this year are: Faatui Toele (SACFW 2011), Anastasia Kryukova (SACFW 2014, SACFW 2015 & SACFW 2016), Tyniece Hall (SACFW 2015 & SACFW 2016), and Prince Singh (SACFW 2015, SACFW 2016 & SACFW 2017).  The showcase will also feature designer Samuela Cabe who will be flying in from Fiji especially for the events.  Cabes’s pieces are all exclusively hand painted; from the coloring to the printing of the textile.  He has been featured all over the Pacific from the Solomon Islands to Australia.

Hair and makeup for the showcase is being sponsored and provided by Cosmo Beauty Academy–a vocational beauty school located in Sacramento.

Cosmo Beauty Academy Glam Squad at SACFW 2017

The Black & White Ball event tickets are $100 per person and can be purchased through the Fiji Day USA website.  The ticket includes cocktails, a Bula gift bag (sponsored by Pure Fiji Fiji Water, Bula Time Coffee, and BIA Cordon Bleu) and an exclusive dinner.  The Black & White Ball will be held at the San Francisco Airport Holiday Inn–located at 275 S. Airport Blvd, South San Francisco, California, 94080.  Click here to purchase tickets.

 

Model Casting for the showcase will be held Saturday, September 23rd from 12:00-2:00PM at the San Francisco Airport Holiday Inn.  Click here to download casting form.

2018 SACFW Designer Submission Now Open

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Applying For SACFW2018:

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas. (See Highlights from 2017)

Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

  • Letter of Intent – The letter should describe the reason(s) you would like to participate.
  • Biography – 250 word count bio about the brand, designer, and design aesthetic.
  • Picture – Professional profile headshot.
  • Sketches – Concept board representing inspiration for the collection you intend to present.
  • Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups.

All requirements must be filled out completely as possible.
Submission must be received complete by October 31st 2017.
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.

Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection for 2018.

All submissions must be received in English and submitted by email for evaluation to designers@sacfashionweek.com

Make-A-Wish Reveal Party

Kondrya Photography
Kondrya Photography

For this blog entry, we’re gonna get real. We’re going to take a moment to admire someone so strong, they’ll put most of us to shame with our daily griping about trivial things.  Sometimes we need to strip away the material and get to the bare skin truth of it all to feel something real again.

Kondrya Photography
Kondrya Photography

At just nine years old, Allayah, or “Lay-Lay,” has already fallen head over heels in love with everything fashion, and dreams about being a “professional fashion designer” someday.  So you may ask, what makes her so special amongst the growing number of young fashion phenoms rising up this day in age? Well the main reason is because as she puts her future plans in line and works towards them, she is also facing some very serious obstacles in her present, and not letting it slow her down.

XSight Photography
XSight Photography

Allayah has been diagnosed with severe aplastic anemia, a blood disorder in which bone marrow and the blood stem cells that reside in her body are severely damaged.  Allayah has not significantly responded to current treatments, and her low amount of platelets will require a bone marrow transplant in the near future.  In the midst of this hurdle, she manages to smile and keep a positive glow about her–not letting life’s struggles or anything else get in her way or steal her joy.  This was one of many reasons Allayah was selected to have her biggest wish come true.  It was nothing short of an emotional blessing for everyone involved with the big reveal.

Kondrya Photography
Kondrya Photography
Kondrya Photography
Kondrya Photography

There wasn’t a dry eye throughout the building as her wish was revealed.  Sacramento Fashion Week  (SACFW) was honored to collaborate with Make-A-Wish, being part of the big Paris-themed reveal party on June 29th, 2017.  Located at the Make-A-Wish Foundation building in Natomas, California, there was a full house as family, friends, media, and community supporters, came together to help this brave little girl experience the happiness of one of her biggest dreams coming true.  Allayah’s wish of going to Paris Fashion Week was granted with the help of Subaru, who sponsored a trip not only for her but her whole family for 6 days.

Xsight Photography
XSight Photography

Models Tamica Michelle, Diamond Mone, and Marizela Huseinovic took part as live mannequins, showcasing a few of designer Yennie Zhou’s stunning gowns in their most high fashion poses.  Complete with mimes, jugglers, and a smorgasbord fit for a day in Paris, you could see Allayah’s eyes light up as she soaked it all in.  When she gets back from Paris, we’re excited to have her as a guest of honor at the 2018 presentations of Sacramento Fashion Week, and expect this fighter to be healthy and excited as she sits front row.

Kondrya Photography
Kondrya Photography

SACFW had a blast collaborating with the Make-a-Wish Foundation to make this reveal extra special.  With the help of an amazing team–our beautiful models, hair stylist Jonathan Cheek, MUA Elysa Quintella, designers Yennie Zhou and Anastasia Kryukova, as well as coordinators Duane Ram and Jax Buttle, it was truly a magical event.  We are definitely looking forward to the opportunity to collaborate on many more heartwarming endeavors in the near future with this amazing foundation.

Xsight Photography
XSight Photography
Xsight Photography
XSight Photography

Fashion Forum 2017

As New York Fashion Week (NYFW) comes to an end, Sacramento Fashion Week (SACFW) picks up it’s heels and heads for the runway.  With the week beginning on Sunday February 19th at the Sacramento Masonic Temple.  Final preparations are being tuned for the Fashion Forum which once again is being held at the Art Institute of California – Sacramento.  This year the Art Institute is not only hosting it but the event has been incorporated into a production class who will be producing the event on Monday.  

Veronica Castro will be returning as host with a new mix of guest speakers that are a mix of new and past guest speakers. 

fashion forum2

2017 Runway Model Casting

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It’s that time of the year where we begin our search for runway models.  In order to do any type of modeling, one must attend a casting call.  However, the important thing is to understand the type of job it is and what the casting directors are looking for.  Always read the details and come prepared.  For runway castings, models need to dress as simple as possible.  A basic outfit usually means black or blue skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls.  For guys a pair of fitted jeans and t-shirt with dress shoes.  DO NOT overdo your outfit with a jacket or bling.  No heavy makeup or baggies clothes at all.

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We are currently seeking female and male models for runway presentations for SACFW 2017. Here’s your chance to be a part one of the biggest fashion events in Northern California.  This will be a huge casting that will be held over two days.  Models need only attend one of the listed days.  Please be prepared by reading all of the tips & info below.  This is your chance to make a professional first impression, so be sure to take the time to show yourself at your best by following all the instructions. No experience necessary!

Casting Dates:

Sat Jan 7, 2017        11 am – 2 pm
Sun Jan 8, 2017       11 am – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

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Requirements:

  • Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
  • Male: Athletic & tone (5′-10″ min.)
  • Female: Slender weight to height (5′-7″ min. in bare feet)
  • Female: Dress size 0-6.
  • All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

  • Fitted clothes (skinny jeans, tank, V or scoop neck T)
  • Female: Bring a pair of heels (no slippers, platforms or chunky heels)
  • Male: Bring dress shoes

Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements

 

Kidswear Casting:

We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.

When:   Sun Jan 8, 2017        1 – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Download casting form here

2017 SACFW Designer Submission Now Open

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Applying For SACFW2017:

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas. (See Highlights from 2016)

Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

  • Letter of Intent – The letter should describe the reason(s) you would like to participate.
  • Biography – 250 word count bio about the brand, designer, and design aesthetic.
  • Picture – Professional profile headshot.
  • Sketches – Concept board representing inspiration for the collection you intend to present.
  • Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups..

All requirements must be filled out completely as possible.
Submission must be received complete by October 31st 2016.
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.

Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection for 2017.

All submissions must be received in English and submitted by email for evaluation to designers@sacfashionweek.com

Gemy Gowns by A. Pheleita Photography

Written by Kristine Untalan –

Hello beautiful people! I had the honor of talking to Allison Pheleita of A. Pheleita Photography and got the inside scoop on her “Gemy Gowns” photoshoot.

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First and foremost, not only has Sacramento based Allison Pheleita been making her mark as a photographer, you can also add model and photo retoucher to the list of why she’s the definition of GOALS. With Allison’s take on natural light and creative photography, it gives her photos this massive appeal and really sets her work to another level. Her specialties have grown to include fashion, editorials, beauty, and lifestyle. In other words, everything we could have only hope for!

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For this shoot, Allison collaborated with Coachellove, a local jewelry company, to create their new line. The amazing gowns were done by LA designer, Gemy Maalouf, that came into place and became the whole inspiration and concept. After getting the team together who consisted of Leah Morris Balsamo with JE Models, Jasmine Cardenas for MUA, Angel Garcia for hair, Shannon Cosgrove-Rivas of Flourish Flowers, they were ready to start making art.

Shooting local at the Warehouse Artist Lofts here in Sacramento, they played with the different accents of colors and spaces within the loft for each of the dresses. You can definitely see how the backgrounds fit each gown as the green lace gown fit with the soft green wall and the futuristic mural went hand in hand with the black high slit lace gown. The studio space with the unique shade of blue complements the long red laced gown so well and the flower arrangements made such a nice touch.

 

 

Calling All Dreamers: Vote Studio FIG

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Studio FIG is one of 5 aspiring entrepreneurs vying to open a downtown storefront and win a start-up incentive package valued at approximately $110,000. Studio FIG showed at SACFW 2016 for our ten year anniversary show. We sat down with owner Amal Iqbal to really get to know Studio FIG and how valuable they would be in our Sacramento community. We can vouch for FIG. If you feel the way we do, please take the time to help a brick and mortar Studio FIG become a reality not just for Amal, but for our community.

You can vote here.

“We are pitching the idea of a retail-studio in Downtown Sacramento. It is pretty much what is sounds like, part retail where you can buy off-the-shelf goods in the fields of fashion, interior and graphic design. The really cool thing about it, is some of the products will be ours, designed in house (that’s the “studio” part), and others will be from local and US based designers and makers. We really want to make Sacramento be a design destination, and want our designers to stay here and make our city great!”

With the changing fashion climate, why do you personally feel that sustainability is important for the fashion industry?

I believe that every company that decides to embrace sustainability needs to first define what that means to them, since sustainability can be such a vague term. For Studio FIG, being sustainable means that we should eliminate negative environmental impacts through skillful and thoughtful design. I personally feel that we are at a point in the fashion industry where we know the negative environmental impacts of certain types of material fabrication and printing processes, and our consumers are learning it too. We as creators and consumers need to start deciding at what point creating and buying something is worth the negative impacts of making or having it. Fashion is so beautiful, from the materials to the silhouettes, and I think it is time that the integrity of how it was made should stand up to how beautiful the garment or ite.

100% Sustainable made from the print (eco-friendly water based ink) to the manufacturing. There was little waste from how much yardage was purchased to how the pattern pieces were laid out and cut
This dress is 100% Sustainable made from the print (eco-friendly water based ink) to the manufacturing. There was little waste from how much yardage was purchased to how the pattern pieces were laid out and cut

We think you Studio FIG will flourish especially if it were awarded the Calling All Dreamers prize. In one or two sentences, what does FIG have to offer the local community?

Well thank you! Having the support from my community, especially that of our design community is so important to us! When we finally open up our brick and mortar location, whether that is through winning Calling All Dreamers or not, we will offer the Sacramento community a special and unique retail shopping experience. Our brick and mortar location will be part retail and part studio workspace. The community of Sacramento will be able to purchase off-the-shelf goods and work with our design team to design and develop bespoke items in all three areas. We have a vision of supporting and employing local designers all while providing our community a great place to shop and be engaged with design through monthly workshops, pop-up shops, events and so much more.

Above is an array of our products that we have created so far in all three field

At SACFW, we strive to show the community that fashion can thrive and that it is a lucrative industry that we haven’t fully delved into yet here. However, there is opportunity. What do you think makes Sacramento a great place to start a fashion related business?

It’s not always immediately noticeable, but Sacramento is a great place to live and work in the field of fashion. The Sacramento region has some great fabric and leather shops and there are a lot of smaller, independent vendors and suppliers for all kinds of accessories. Speaking of potential, Sacramento has a long history of manufacturing; it took a hit during the recession but is slowly starting to come back. Much of the infrastructure for textile and garment manufacturing already exists in areas such as Del Paso and Oak Park. There is a great fashion design program at Sac State and we have three Meissner Sewing Centers in region. Last but not least, SACFW plays a critical role in bringing suppliers, educators, designers, manufacturers, retailers, and clients together to share in the spotlight. The growth of the fashion industry in Sacramento is directly attributed to success of the shows and events SACFW puts together.

Spring 2016 Collection – Emerging Design Showcase

What is an outfit that FIG would tailor for a quintessential Sacramento girl and what are the meaning behind each piece that bolsters the identity of the wearer?

The Sacramento girl is a very smart and savvy girl, and I have learned she loves her layers so she can be ready for any occasion. The outfit that I have designed for the Sacramento girl is an A-line dress, that I have named the Ayla dress. The dress can be belted or not, worn with tights, leggings, boots, flats you name it! The Ayla dress is customizable as well, and will come in array of prints and colors soon!

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Singer/Song Writer Xochitl at Good Day Sacramento stuido

What is one part of Sacramento that you are inspired by and why? (Could be a restaurant, an architectural building, a person etc.)

“Inspiration” is an important word for Studio FIG. I love it because it’s a catalyst for growth & change. While Sacramento boasts great architecture, beautiful gardens, and really good food, on a continual basis, I am most inspired by the people of Sacramento. I love people watching, and there is a lot of truth in Sacramento being one of the most diverse cities in the nation. From the hipsters to the executives, there are so many different sub-cultures to borrow inspiration from, I try not to limit myself to one particular group. I am also inspired by other designers and makers in Sacramento. I have been lucky enough to have a diverse group of design-oriented friends, and I try to soak up as much knowledge and inspiration from them as possible.

What defines success to you?

For me, the true meaning of success is giving your best in whatever you set out to do. We can’t always control the outcome, but we can control how much we put in. So for me personally, it’s knowing that everyday I pursuing my dream, and not giving up on its success.

SACFW Boutique Showcase Recap

Sacramento Fashion Week’s 10th annual Boutique Show sold out the Auto Museum. The Boutique Show itself was adapted only a couple of years ago, but you’d never be able to tell from the pristine runway and production of the show.  It was brought about to showcase what Sacramento has to offer.  To encourage attendees and anyone who hears about it to support small businesses.

Zuyimi Photography
Zuyimi Photography

Guests made their way through the museum entrance which lead to a photo opportunity to capture your red carpet looks for the night.  From there guest were free to explore the California Automobile Museum.  Many of the cars were set off in eye-catching displays.  Approximately 25% of the vehicles here are currently owned by the California Vehicle Foundation and the rest are displayed by private exhibitors.  Some of the cars here were on loan so the displays are constantly changing exhibit of rolling stock every few months.

Before the runway showcase started guest got to visit pop up stores of the featured boutiques.  These booths lined the entrance of showcase room.  Sponsors and partners also showed presents with displays.  Ettore’s European Bakery & Restaurant had a huge cupcake display complete with eatable SACFW logos.  The display itself was topped with a mini mannequin dressed in a couture icing.

Ettore's European Bakery & Restaurant - Zuyimi Photography
Ettore’s European Bakery & Restaurant – Zuyimi Photography

When the curtain opened for seating, the staging unveiled a white runway lined with a red stripe. At the beginning of the runway was a giant red stiletto sculpture, measuring 9 feet tall and 10 feet long. This was lent from the WEAVE foundation to SACFW in honor of WEAVE’s Walk A Mile in Her Shoes event that happens April 23rd 2016.

Krazy Mary's Boutique - Zuyimi Photography
Krazy Mary’s Boutique – Zuyimi Photography

As far as trends put into the spotlight there were jean jackets, crop tops and floppy hats echoed the 1990s while anything from v-neck rompers, jersey dresses and wrap tops made you wish you were going on vacation. Here is the full list of featured boutiques: Mirror Mirror Fashion | Rire Boutique | Neetu Sfashion | Sei Bella Boutique | Identity Boutique | Krazy Mary’s Boutique | Runway / Button Up Boutique | Retrospect Vintage Fashion.

David Alvarez Photography
David Alvarez Photography

 

Retrospect Vintage Fashion - Zuyimi Photography
Retrospect Vintage Fashion – Zuyimi Photography

 

Identity Boutique - Nick Sharples Photography
Identity Boutique – Nick Sharples Photography

 

click here to view more pictures from the event.

WEAVE: Walking Towards the Future

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In spring of 2015, a few of WEAVE’s Board and Committee members got the crazy idea to commission a giant red shoe to be used as statement piece for WEAVE’s Walk a Mile in Her Shoes event. And they succeeded. Walk a Mile in Her Shoes is a unique and powerful international public experience which educates individuals and communities about gender based violence. Men walk a full mile wearing women’s high heel shoes. Using the literal interpretation allows participants and their supporters to talk about negative consequences of gender socialization, victim blaming and violence against women while raising funds to support victims of domestic violence and sexual assault.

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Walk a Mile in Her Shoes (WAM) Sacramento started six years ago with nearly 200 men braving high heels and railroad tracks and have steadily grown to 1,113 men in 2015 with a goal of 1,300 men in 2016. Through the past five years this event has raised over $1.1 million to support survivors of domestic violence and sexual assault. WAM cannot continue to grow unless we have support from the community and we found a great partner in Sac Fashion Week (SACFW). When word got out that we had a giant red shoe, the SACFW leaders saw the obvious synergy and made “The Shoe” a centerpiece for the first fashion week kick off. SACFW provided WEAVE with the opportunity to be at the event and share awareness of our programs and how they can help survivors. The production also included WEAVE volunteers in the model training day – enabling some loyal supporters to receive well-deserved pampering.

Oscar Vasquez Photography
SACFW Producers Ryan Brough, Missy O’Daniel, Duane Ram – Photographer Oscar Vasquez

 

Zuyimi Photography
Runway/Button Up Boutique – Zuyimi Photography

WEAVE works to build a community that does not tolerate domestic violence and sexual assault and relies on partners to help us accomplish this goal. WEAVE is thrilled to be part of SACFW and to have our work showcased along with such visionary and talented designers who make our community great!

For more information on WEAVE visit here

For more information about Walk a Mile in Her Shoes visit here