The outdoor event held on second Saturday, May 12th, took over Capitol Avenue between 19th and 18th streets with more than a dozen wineries from one of the world’s fastest-growing wine regions provided through the Lodi Winegrape Commission.
Duane Ram the founder and producer of Sacramento Fashion Week oversaw the fashion show presentation and says this is one of the fun shows he enjoys doing. “Compared to SACFW this event is not as stressful. Granted I have less to oversee, but we did cast over 30 models for the show which is more then what we had last year.”
There have been a number changes happening this year and one of them was the fashion forum. Usually starting off the week. This year the forum was moved to Tuesday now hosted at the COWO Campus. It’s also being produced this year by the Student Fashion Association of Sacramento State University.
Panel guest speakers will be as follows;
Chandra Bourne – Owner of Cast Images—a full-service licensed talent agency representing models, actors, and kids (est. 1991.) She opened the agency after working as a professional model and actress in Sacramento, San Francisco, Los Angeles, Tokyo, Paris, and Milan.
Amie Downing – a design team leader at Paul Mitchell the School at MTI College. Working at Paul Mitchell, she strives to educate and inspire future professionals to follow their dreams.
Dr.Dong Shen – a Fashion Merchandising and Design Faculty Advisor at Sacramento State University.
Kuks (Prince) Singh – an award-winning international photographer and fashion designer. He is now also the Founder and Creative Director of COWO Campus, a new shared office-space facility for the creative community within Sacramento.
Morgen Marie – an Instagram (IG) star and model who is known for her variety of unique modeling content, and her involvement as an activist for a variety of causes. With 128,000+ followers on IG alone, she has turned her social media presence into a thriving business.
Tim Engle – Sacramento commercial photographer and native, Tim Engle cultivated a passion for photography in his early teens and has since successfully turned that love into a successful business. Tim has been a part of the Sacramento Fashion Week photography team since 2012.
The Sacramento Fashion Week (SACFW) casting call is taking place this weekend at Arden Fair Mall. Designers showcasing at this year’s fashion week will be in attendance, scouting models for their lineup. Models interested in walking for the show must attend one of the open calls. This year we will be casting for kids ages 4-7 as well as male and female models that appear between the ages of 16-28. It’s important to always pay attention to the details and come prepared. For runway castings, models need to dress as simple as possible. A basic outfit usually means blue or black skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls. For guys, a pair of slim fitted jeans and a plain t-shirt with dress shoes. DO NOT overdo your outfit with a jacket or jewelery. No heavy makeup or baggy clothes at all.
Castimages Model & Talent Agency will be present both days scouting models as well. This is your chance to make a professional first impression. Read all of the tips & info below. Follow directions and be prepared. No experience necessary!
Sat Jan 13, 2018 11 am – 2 pm
Sun Jan 14, 2018 11 am – 2 pm
Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA
Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
Male: Athletic & tone (5′-10″ min.)
Female: Slender weight to height (5′-7″ min. in bare feet)
Female: Dress size 0-6.
All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.
Please Dress as Follows:
Fitted clothes (skinny jeans, tank, V or scoop neck T)
Female: Bring a pair of heels (no slippers, platforms or chunky heels)
Male: Bring dress shoes
Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements
We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.
When: Sun Jan 14, 2018 1 – 2 pm
Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA
Fiji Day USA is an annual event created to celebrate the October 10th Anniversary of Fiji’s independence from British colonial rule in 1970. This year, the events will happen from October 6th to the 8th, 2017. Click here to visit the website for a full rundown of events.
On October 6th, as part of the Fiji Day USA celebratory events,DMRproductions will produce a runway fashion showcase at the Black & White Ballfeaturing four previously exhibited designers from Sacramento Fashion Week (SACFW). Designers confirmed to showcase this year are: Faatui Toele (SACFW 2011),Anastasia Kryukova(SACFW 2014, SACFW 2015 & SACFW 2016), Tyniece Hall (SACFW 2015 & SACFW 2016), andPrince Singh(SACFW 2015, SACFW 2016 & SACFW 2017). The showcase will also feature designerSamuela Cabe who will be flying in from Fiji especially for the events. Cabes’s pieces are all exclusively hand painted; from the coloring to the printing of the textile. He has been featured all over the Pacific from the Solomon Islands to Australia.
Hair and makeup for the showcase is being sponsored and provided by Cosmo Beauty Academy–a vocational beauty school located in Sacramento.
She may not have the height of a supermodel but Nicole Williams stands tall amongst the rest of them. From her first audition for Sacramento Fashion Week (SACFW) in 2015, Nicole has managed to continually book herself into runway show since.
Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? A: Sacramento Fashion Week was my first time. I was super excited, loved all cameras and lights. I heard about it from a friend who told me to try out at the Arden mall.
Q: Who’s your favorite local designer? A: Prince Singh. His gowns are breathtaking.
Q: What inspires you? A: Knowing that there is always the potential for me to grow. You never know what you could do if you don’t go jump and try new things. The unknown is great.
Q: Who did you look up to when you were younger? A: My mother is the strongest person I know. A role model for life.
Q: Where do you see yourself going in this industry? A: Hopefully to be a known name. Trying to expand myself worldwide.
Q: What is your advice to young girls and boys wanting to be in this industry? A: Anything is really possible, put in the work and no one can take it from you.
Anita first caught our attention in 2013 through images we saw online. We were pleasantly surprised when she attended our model call. She was, in fact, a local model and in 2015 she became the face of SACFW. Since then Anita has always made herself available to participate in our showcases.
Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? A: I heard about the casting through social media and didn’t hesitate for a second to go and give it a try. As for my first experience on the runway…. When I walked out on the stage for the first time and felt the energy from the audience it was just an incredible feeling.
Q: Who’s your favorite model and why?
A: Gisele Bundchen is a smart beautiful model but she is also a very talented and successful business woman. She brought dynamic energy to the fashion world with her presence, confidence, and style on the runway. Besides seeing her as a perfect model. I think it’s amazing that she still maintains a great, fun-spirited, simple life.
Q: What would you say is your personal style? A: A large part of my personal style comes from choosing clothes that reflect my personality. I try to keep a good mixture of classic pieces, and also a mix of current modern trends. But most importantly, style means feeling confident in whatever it is your wearing. We all know that those who look the best are always the ones with a smile on their face because they are comfortable and confident in themselves and what they are wearing.
Q: Who did you look up to when you were younger and what inspires you? A: Definitely looked up to my parents, they were my guide because they always wanted the best for me. I’m highly inspired by anything I come across. Photography, magazines, artists, designers, music and fashion shows of course.
Q: Where do you see yourself going in this industry? A: I take every opportunity that comes my way. With discipline and persistence, I hope to get further. If you are passionate about something I believe it will come your way.
Q: What do you do on your free time? A: There is nothing l like doing more in my free time than playing volleyball, swimming and running.
Q: What is your advice to young girls and boys wanting to be in this industry? A: Believe in yourself !! Have discipline, keep moving forward and never give up on your dreams.
Hello beautiful people! I had the honor of talking to Allison Pheleita of A. Pheleita Photography and got the inside scoop on her “Gemy Gowns” photoshoot.
First and foremost, not only has Sacramento based Allison Pheleita been making her mark as a photographer, you can also add model and photo retoucher to the list of why she’s the definition of GOALS. With Allison’s take on natural light and creative photography, it gives her photos this massive appeal and really sets her work to another level. Her specialties have grown to include fashion, editorials, beauty, and lifestyle. In other words, everything we could have only hope for!
For this shoot, Allison collaborated withCoachellove, a local jewelry company, to create their new line. The amazing gowns were done by LA designer,Gemy Maalouf, that came into place and became the whole inspiration and concept. After getting the team together who consisted of Leah Morris Balsamowith JE Models, Jasmine Cardenas for MUA, Angel Garcia for hair, Shannon Cosgrove-Rivas of Flourish Flowers, they were ready to start making art.
Shooting local at the Warehouse Artist Lofts here in Sacramento, they played with the different accents of colors and spaces within the loft for each of the dresses. You can definitely see how the backgrounds fit each gown as the green lace gown fit with the soft green wall and the futuristic mural went hand in hand with the black high slit lace gown. The studio space with the unique shade of blue complements the long red laced gown so well and the flower arrangements made such a nice touch.
In this current age of selfies and social media fame. Everyone with a camera seems to claim to be a photographer. With the advancement of technology, a simple filter or a quick edit can make most images look like they were shot by a professional. These images are both creative and fun, but if your looking to use them in your portfolio as a professional model they may not pass the industry professionals.
If your paying someone to shoot your headshot, be sure to check out their website and see how they shoot. Know the difference between a fashion and a commercial shoot. Depending upon the industry, the style and current trends can change. Do your own research and come prepared for the shoot.
Models and actors tend to be the group most associated with needing headshots. However, there are differences between the two, as well as within commercial and theatrical types. A professional photographer should have a clear idea about the markets in which the actor or model is looking to work. If they are aiming for multiple specific markets, it is advisable to create a different headshot for each. Commercial headshots on the other hand should have as broad an appeal as possible, while also taking into consideration the subject’s niche. The shot should appeal to the potential roles and jobs within that market. An attractive but not overdone model flashing a bright smile – taken from “What’s the Difference Between Actor, Model & Business Headshots?” Written by Backdrop Express Photography Team
On Sunday June 26 photographers David Alvarez, Robin Hagy, Oscar Vasquez and Frans Loriaux will be holding a photo-shoot session for models, actors, business reps, and anybody else wanting a professional headshot done. This is a one of kind event that professional models and actors in LA and New York pay hundreds of dollars for to shoot with one photographer.
David Alvarez is a professional photographer that also contributes as writer for the Sacramento Press. Alvarez specializes in Weddings, Engagements and Maternity photography. He has been an event photographer for Sacramento Fashion Week since 2011.
Robin Hagy enjoys capturing those unexpected moments, while bringing personalities to life. Hagy’s specialty is photographing pets, children and families in natural lighting.
Oscar Vasquez specializes in Wedding and Fashion photography. His objective is to capture the feeling of a moment, and never to force it into something artificial.
Frans Willem Loriaux II started as a model and is able to connect and relate that knowledge with models from behind the camera. He specializes in Fashion and runway photography shooting runway shows from Sacramento to Paris.
These four professional photographers will have their own station, and clients will be photographed by each photographer (15-20min). Clients will receive 3 digital full resolution files of the edited/retouched headshots from each photographer, giving you 12 shots from 4 different styles from one event. This gives you variety, a chance to work with different photographers, and to practice your modeling as well.
RSVP tickets only available online through eventbrite. Click here !!
Headshots fee: $120 per client Makeup artist and hair stylist: $40
Turnaround for photos will be 21 days and under.
Questions, contact Frans Willem Loriaux II via FB or F.Loriaux@gmail.com
Sacramento Fashion Week’s 10th annual Boutique Show sold out the Auto Museum. The Boutique Show itself was adapted only a couple of years ago, but you’d never be able to tell from the pristine runway and production of the show. It was brought about to showcase what Sacramento has to offer. To encourage attendees and anyone who hears about it to support small businesses.
Guests made their way through the museum entrance which lead to a photo opportunity to capture your red carpet looks for the night. From there guest were free to explore the California Automobile Museum. Many of the cars were set off in eye-catching displays. Approximately 25% of the vehicles here are currently owned by the California Vehicle Foundation and the rest are displayed by private exhibitors. Some of the cars here were on loan so the displays are constantly changing exhibit of rolling stock every few months.
Before the runway showcase started guest got to visit pop up stores of the featured boutiques. These booths lined the entrance of showcase room. Sponsors and partners also showed presents with displays. Ettore’s European Bakery & Restaurant had a huge cupcake display complete with eatable SACFW logos. The display itself was topped with a mini mannequin dressed in a couture icing.
When the curtain opened for seating, the staging unveiled a white runway lined with a red stripe. At the beginning of the runway was a giant red stiletto sculpture, measuring 9 feet tall and 10 feet long. This was lent from the WEAVE foundation to SACFW in honor of WEAVE’s Walk A Mile in Her Shoes event that happens April 23rd 2016.
Our 10th Anniversary events this year featured 5 showcases. That is the most we have ever had. They included a Boutique Showcase, a Fashion On Film Showcase, an Emerging Next Showcase, a Spring/Summer Showcase and our finale Fall/Winter Showcase.Rachel Anastasia Santiago quickly rose through the ranks of new models that joined the production last year to participating in multiple showcases which included 4 Boutiques. Sei Bella Boutique, Rire Boutique, Neetu Fashions and Identity Boutique. Rachel was also selected by our official event photographer Igor Kondrya and the event producer Duane Ram for one of three model profile films, that was featured at the Fashion On Film event. To top the week off, Rachel also participated in the designer showcases and walked for designers Amal Iqbal, Rachel LewisandFrance Wright.
Q: Tell us about your first fashion runway experience. A: I started out focused more on film work which lead me into runway modeling slightly unexpectedly. My first runway experience was when I was seventeen. I was working on set with a film project that my uncle was directing in LA. During a social event after shooting I was approached by a local designer in LA who was putting on a showcase the following weekend. My uncle approved of it, and made sure I got to the fitting and was shown what I would need to do. That weekend I did my work on the catwalk for the first time and I have been in love with it ever since.
Q: How did you get introduced to Sac Fashion Week? A: Over the years I have spent a great deal of time modeling all over California. Last year, a friend of mine and model told me that I should go to the open call and try out for Sacramento Fashion Week. Of course I had already heard amazing things about it before; and I had always wanted to be a part of it. So I took a shot, and I was selected. I had a blast, and was offered a chance to come back again this year. Which was incredibly exciting!
Q: This year marks Sacramento Fashion Week (SACFW) 10th Anniversary. Do you have a favorite designer from our past showcases? A: My two favorite designers that have shown at SACFW are Michael Kouris and Vasily Vein. Both of them are absolutely phenomenal designers who push limits and come up with very elegant and edgy looks. They create dresses that draw the eyes, and inspire you as a model. Just really beautiful.
Q: What was your day like as a model during out 10th anniversary showcases? A: The day usually starts out the same as most shows. Even though the showcase are in the evening we are there at 10AM for hair and makeup. There is this sort of underlying feeling of the calm before the storm. I show up in plain face, casual clothes, and meet my hair and makeup crew. There is a lot of downtime waiting. Photographers have little studios setup backstage were we rotate through taking some quick thinking shots. There is a lunch break at 1PM and then rehearsals start at 3PM. Once hair and makeup is complete; it’s time to get dressed. So the team helps me put on each piece for one more last minute fitting. It’s always a bit tricky because you can’t mess up that amazing hair and makeup. Then the time comes. The butterflies are in your stomach. They’ve been building all day long, and this is the part that I like. The rush right before the lights when I make that first step on the stage in front of the world; wearing a beautiful line of clothing that inspires me to do my best as a model, and that I know is inspiring the audience to feel emotions, and deliberate and imagine. During the show it’s just so much fun its almost indescribable, and then once its finished, and we have taken the final walk down the stage with designer and returned there is the incredible feeling of confidence, and gratefulness for being picked to represent that line and that designer. It’s always kind of sad when it’s over.
Q: Who’s your favorite model and why? A: There are SO many to choose from, but I think if I had to pick from my top three I would go with Linda Evangelista. She is so incredibly beautiful. She has so many different looks and can literally pull of any style of hair or clothing. She has those eyes that just pop on camera, and a gorgeous figure for clothing and runway.
Q: What would you say is your personal style? A: My personal style I think is vintage but edgy. I like the look and feel of tight fitting outfits and dresses. I love showing my figure and putting on something sexy and eye catching. But I also love the gorgeous, glittering and beaded looks of the 1920’s and the 1930s. When I go out to formal events I love to dress in glamor; gloves, gowns, etc. My style is very much a mix between Dita Von Teese and Sophia Loren.
Q: Who did you look up to when you were younger? A: When I was younger I looked up to my uncle Roy Unger. He is an absolutely fantastic director, animator and cinematographer. He has worked on many very large projects in Hollywood. He is really the reason I was introduced to the fashion and film scene to begin with, and he was always very supportive of me and kept me inspired by how hard he pushed and worked. I can’t even keep up with him. His new projects that he has been working on, especially in animation, are unbelievably good.
Q: What inspires you? A: What inspires me is the art and effect of fashion, and sometimes the dark and ominous way it presents itself. Like a living piece of art; the models become a picturesque moment in time with each photo and each step down the runway. A tangible splinter of framed beauty that will never change or wilt or grow old from that moment; and yet has the ability to inspire and bring emotion to the world beyond itself. Every time I see the world of fashion producing its art for the world. Exhibiting its power as the conductor of the trending and ever-changing world; I often times find myself both in awe, and humbled to think that so few people like us, all of us in fashion, are able to create such ripples of change daily in our world. That is what inspires me.
Q: What do you do on your free time? A: There is so much. Literally never a dull moment because I like to stay busy if I can. I am a total nerd. I am a big fan of video games and comic book heroes. I will totally defeat anyone on Halo! I love to cook. I can make amazing dishes and I find it’s a great relief of stress to create a great meal that’s enjoyed by everyone. I go to the gym several times a week; When there is nothing else going on; I am always down to go out and get drinks, socialize and dance. Make a wild night of it! If all else fails, I just relax at home and watch TV shows or read. I love some of the Netflix originals, classic movies and musicals.
Q: What are your thoughts of the production compared to other productions you have been involved with? A: I had an absolute blast being a part of the ten year anniversary of Sacramento Fashion Week from beginning to end. I loved it, and it was even bigger than last year; and I was so blessed to have been able to participate in not just the modeling but in several aspects of the production process this year. Even during the earlier stages of development last year. I do a lot of modeling and runway work for charity shows and such in LA. But this one meant a lot because there were so many personal friends and close acquaintances that were involved in the show this year. So I felt much more of a responsibility to make sure I was on top of my game and putting out one hundred and ten percent, not just for me, but for them as well. There were so many venues this year, new and old. The diversity was incredible in and of itself; and was literally breathtaking to be a part of on stage. The lines were gorgeous, all of them. It was really inspiring and everyone came together through this and really made the whole process very friendly; like a family really by the time it was done. I made a lot of new friends this year, and really cemented friendships with a lot of people from the year before. It was amazing.
Q: What is your advice to young girls and boys wanting to be in this industry? A: Always keep your focus. From the moment you decide to make this passion your career, live it, never give up, and always keep a strong positive mental outlook on things. It’s difficult sometimes to do that. It’s very important to be realistic about what it takes to be in this industry, but I truly believe that if you put your efforts in the right places with smart and courageous choices; you will come out where you want to be or even further. There is an old saying in Hollywood, “Always friendly. Because the person you speak with at the bottom today might end up being the person you end up looking up to or working for tomorrow.” Always treat everyone with the same respect for their passion as you would have them do for your own, and keep your focus on your goals and dreams.