Archives of News

Fashion Forum 2017

As New York Fashion Week (NYFW) comes to an end, Sacramento Fashion Week (SACFW) picks up it’s heels and heads for the runway.  With the week beginning on Sunday February 19th at the Sacramento Masonic Temple.  Final preparations are being tuned for the Fashion Forum which once again is being held at the Art Institute […]

La boutique de Felicia Strati

For the professional women of the 916 Sacramento brings forth Felicia Strati. Felicia opened her boutique Felicia Strati in Midtown Sacramento eight years ago with the belief that “Fashion is art”. She brings worldly elements to her boutique from Canada, Italy, Greece, and France. Her knowledge of global fashion brings her store to life with […]

Buttoning Up Boutiques

Boutiques are known for their individuality, personalized service, and exclusivity that they offer to their niche market. Here, in Northern California, we have more than a few fabulous boutiques that offer chic and trendy merchandise to keep the avid shopper fashion savvy.   In Folsom, there is a boutique called Button Up Boutique nestled in […]

2017 Runway Model Casting

It’s that time of the year where we begin our search for runway models.  In order to do any type of modeling, one must attend a casting call.  However, the important thing is to understand the type of job it is and what the casting directors are looking for.  Always read the details and come prepared. […]

Hair & Fashion Battle All Stars

The Hair & Fashion Battle (H+FB) just had it’s 6th year this past Saturday, September 24th.  This was no ordinary battle.  Event producer Marlett Berry brought out all the stars.  In this All-Star battle, the featured winners of the past five years competed head to head in a hair-raising competition. Not only were there stars […]

2017 SACFW Designer Submission Now Open

Applying For SACFW2017: Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction […]

Fashion for a Cause

The Falls event center in Elk Grove had a steady stream of visitors for the Fashion Car Gala held on Sunday July 31st.  Models arrived at 10AM for hair and makeup.  Apex Barber Cosmetology Student Professional Supply  (BCSPS) provided support for hair and Alejandro’s Studio provided support for makeup with Tec Italy sponsoring product support. By […]

Gemy Gowns by A. Pheleita Photography

Written by Kristine Untalan – Hello beautiful people! I had the honor of talking to Allison Pheleita of A. Pheleita Photography and got the inside scoop on her “Gemy Gowns” photoshoot. First and foremost, not only has Sacramento based Allison Pheleita been making her mark as a photographer, you can also add model and photo […]

Fashion Car Gala 2016

This year’s Fashion Car Gala has been revamped with a new mission and a new production company.   The showcases are being produced by DMR productions headed by Duane Ram who has produced a long list of fashion showcases including Sacramento Fashion Week.  The events this year is benefiting “Joe238” an awareness film about organ […]

Drape with Emily Payne

  Written by Eleni Tavau – I was very fortunate to be able to take a trip to San Francisco to drape with Emily Payne, a fashion designer who appeared on Project Runway season thirteen, at Britex Fabrics. Unfortunately, she did not make the cut. Although, she did gain numerous of fans and came across […]