Dress Up Wine Down 2018

Garrick Wong Photography

Sacramento’s Handle District hosted it’s fourth annual Dress Up Wine Down event on Capitol Avenue.   The annual fashion and wine event that brings together the Lodi Winegrape Commission (LOCA) and Sacramento Fashion Week (SACFW).  This year’s event raised just under $5k for Women Escaping A Violent Environment (WEAVE).

Kondrya Photography
DMR Photography

The outdoor event held on second Saturday, May 12th, took over Capitol Avenue between 19th and 18th streets with more than a dozen wineries from one of the world’s fastest-growing wine regions provided through the Lodi Winegrape Commission.

Garrick Wong Photography
Tom Huynh Photography

Featured designers were Richard Hallmarq and Ken Adams.  Featured boutiques were Ladybuggz BoutiqueHeart Boutique,  Getta Clue store and selections from Felicia Strati Boutique.

Kondrya Photography
Kondrya Photography
Kondrya Photography

Duane Ram the founder and producer of Sacramento Fashion Week oversaw the fashion show presentation and says this is one of the fun shows he enjoys doing.  “Compared to SACFW this event is not as stressful.  Granted I have less to oversee, but we did cast over 30 models for the show which is more then what we had last year.”


Tom Huynh Photography

Allure Salon & Spa joined the event this year taking care of the model’s hair needs with the help of Karina Martin as the makeup lead.

Fashion Forum 2018

There have been a number changes happening this year and one of them was the fashion forum.  Usually starting off the week.  This year the forum was moved to Tuesday now hosted at the COWO Campus.  It’s also being produced this year by the Student Fashion Association of Sacramento State University.  

Panel guest speakers will be as follows;

Chandra Bourne – Owner of Cast Images—a full-service licensed talent agency representing models, actors, and kids (est. 1991.) She opened the agency after working as a professional model and actress in Sacramento, San Francisco, Los Angeles, Tokyo, Paris, and Milan.  

Amie Downing – a design team leader at Paul Mitchell the School at MTI College.  Working at Paul Mitchell, she strives to educate and inspire future professionals to follow their dreams.

Dr.Dong Shen – a Fashion Merchandising and Design Faculty Advisor at Sacramento State University.

Kuks (Prince) Singh – an award-winning international photographer and fashion designer.  He is now also the Founder and Creative Director of COWO Campus, a new shared office-space facility for the creative community within Sacramento.

Morgen Marie – an Instagram (IG) star and model who is known for her variety of unique modeling content, and her involvement as an activist for a variety of causes.  With 128,000+ followers on IG alone, she has turned her social media presence into a thriving business.  

Tim Engle – Sacramento commercial photographer and native, Tim Engle cultivated a passion for photography in his early teens and has since successfully turned that love into a successful business.  Tim has been a part of the Sacramento Fashion Week photography team since 2012.

Model Profile – Emily Pashenee

SACFW 2015
Designer: Mai Vang
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa

Sacramento Fashion Week has become the biggest fashion showcasing events in Northern California and it’s no surprise that it is one of the first shows a lot of new models walk in for the first time.  From the hundreds of models that audition about 200 get booked for one of the 4 days of showcases that week.  Some booking multiple days.  Emily Pashenee was one of those models.

Q: Tell us about your first fashion runway experience?  
A: My first fashion runway experience was actually Sacramento Fashion Week.  I was 13 years old and I was terrified. I was the youngest one there and I had very little experience, but somehow I ended up walking the glass
 runway in a finale piece by designer Jesus Medrano. I was extremely happy that I did not break the glass runway.  I met some other models who were around my age (Brianna Staffler, Lily Matamoros) and we kind of became the baby squad because we were so much younger than everyone else. They made me feel less nervous.

SACFW 2014
Designer: Jesus Medrano
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa
Glenn Jones/Ikona Photography

Q: That show with the glass runway was a few years back.  How did you get introduced to the production?
A: I got introduced to the Sac Fashion Week through Michael Lockett, one of the first photographers I started working with. We were doing a shoot one day and he kept telling me I have to go try for it, so I found out when the casting was and I did it.

Q: Do you have a favorite local designer?
A: Yes I do !! Her name is Yennie Zhou.  Her designs are extremely high fashion and ever since I first saw her models walking around at my first Sac Fashion Week, I wanted to be one of them. To this day I’m pretty sure I would do just about anything to walk for Yennie.

Q: Who’s your favorite model and why? 
: My favorite model is Candice Swanepoel because she’s one of the most iconic models out there in my opinion, she’s been the face of almost every high-end brand you can think of.  When I think fashion, her face comes to mind.

SACFW 2014 Boutique Showcase
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa
Kondrya Photography

Q: What would you say is your personal style?
A: My personal style is most definitely Barbie on a budget.  I really love looking put together and having a clean cut outfit, as well as having my hair and makeup done.  I primarily shop at Ross but whenever I tell someone that they never believe me.

Q: Who did you look up to when you were younger?
A: When I was younger I looked up to more of an idea rather than a person.  I really loved the idea of people being unapologetically themselves and not being ashamed. I used to be very self-conscious of my height and how small I was.  I really just wanted to be happy in my own body.  Modeling gave to me.

SACFW 2016
Designer: Eshonna Trice
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa
Kondrya photography

Q: Where do you see yourself going in this industry?
A: I  would like to be signed by a big agency and hopefully be the next Candice Swanepoel.  The odds may be slim so I am working hard in school to make sure I have a backup plan.

Q: What do you do in your free time?
A: In my free time I primarily play with makeup, I’ve been told a few times that I should start a blog and share tips on my makeup and fashion but I am not sure, I’m kind of too scared to do that.

Q: What is your advice to young girls and boys wanting to be in this industry?
A: My advice is to be genuine. And if it is real modeling YOU ARE NOT PAYING FOR ANYTHING. I see so many younger girls wanting to model so bad but they end up wearing their own clothes and paying for shoots themselves.  The only time you do that is if you need to update your portfolio. Also to understand different types of modeling for different types of people is key. There are models for everything, it is just a matter of finding the right fit and type for you.

2018 SACFW Runwy Model Casting


The Sacramento Fashion Week (SACFW) casting call is taking place this weekend at Arden Fair Mall. Designers showcasing at this year’s fashion week will be in attendance, scouting models for their lineup. Models interested in walking for the show must attend one of the open calls. This year we will be casting for kids ages 4-7 as well as male and female models that appear between the ages of 16-28. It’s important to always pay attention to the details and come prepared. For runway castings, models need to dress as simple as possible. A basic outfit usually means blue or black skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls. For guys, a pair of slim fitted jeans and a plain t-shirt with dress shoes. DO NOT overdo your outfit with a jacket or jewelery. No heavy makeup or baggy clothes at all.

Castimages Model & Talent Agency will be present both days scouting models as well. This is your chance to make a professional first impression. Read all of the tips & info below.  Follow directions and be prepared.  No experience necessary!

Casting Dates:

Sat Jan 13, 2018       11 am – 2 pm
Sun Jan 14, 2018      11 am – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA


  • Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
  • Male: Athletic & tone (5′-10″ min.)
  • Female: Slender weight to height (5′-7″ min. in bare feet)
  • Female: Dress size 0-6.
  • All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

  • Fitted clothes (skinny jeans, tank, V or scoop neck T)
  • Female: Bring a pair of heels (no slippers, platforms or chunky heels)
  • Male: Bring dress shoes

Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements

Kidswear Casting:

We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.

When:   Sun Jan 14, 2018        1 – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Download casting form here

Elevate — A tribute to the late Karri Grant

It is with heavy hearts that earlier this year, Sacramento Fashion Week (SACFW) and the rest of Sacramento and the world had to bid adieu to a talented trendsetter and beautiful soul, Karri Grant.  Some people come into our lives for a purpose, staying only for a moment in the long run—others come into our lives to remain while leaving an eternal mark on our heart, mind, and soul.  Their presence endures because of the enormous impact they leave with us that can be seen and felt even when they are gone.  Karri Grant was definitely one of those souls who blessed everyone she came in contact with.

SACFW 2013 Launch Party – Kondrya Photography

From 2014 to 2016, SACFW has been elated to have had the opportunity to work with Karri as a skilled production stylist and educator in the industry.  Her main focus was always centralized around bringing up those around her and educating those who had the passion but lacked the know-how.  She devoted most of her time to expanding the realm of fashion in her chosen hometown where her children were raised, Sacramento.  Although she loved to travel and aspired to branch out to fashion capitals far and wide, she invested much of what she had into the city she loved, and we love her for just that.  Looking towards the future, there will forever remain a void from the impact Karri left with each person that was lucky enough to meet her.  We can only hope to carry on her legacy in a way that would make her proud.

SACFW 2014 – Kondrya Photography

We interviewed Karri in 2014 when she joined SACFW as the production stylist.  Click on the following link to read the full interview.  Karri Grant: Styling the Way  

Aside from her valued work in collaboration with SACFW, Karri was one of those people whose presence stuck with you once you parted ways.  Her spirit was infectious.  From her selfless education for those who needed it, and her work to bring attention to those who deserved it, to her added glitz covering everything she had a hand in, no one can soon forget this unique and talented individual. She was a shining example of one who is “forever living in the state of grace and gratitude” (quoted from her memorial service.)

SACFW 2014 Fashion Forum at Sacramento State – Kondrya Photography

For those who did not get the opportunity to experience the recent Sacramento Art Exhibit, “Wide Open Walls 916,” 2017, one of the pieces that stole the show was created by respected local artist and designer Yennie Zhou.  Yennie’s piece titled, “Elevate,” was dedicated to Ms. Grant, and was truly a sight to behold.  Standing at about 9 feet tall with an astounding 10-foot wingspan, this amazing angelic sculpture captured the attention of everyone in attendance.  What many people don’t realize is that Yennie created this piece before she knew about the outcome of Karri’s terminal condition.  And unfortunately, Karri did not get the opportunity to see the finished piece during her time with us.  But we know she is watching with appreciation and gratefulness as one of her beloved friends erected this breathtaking sculpture in her honor, which will remain for Sacramentans to admire for some time to come.

Yennie Zhou’s concept sketch for the Wide Open Walls exhibit

From local artists and designers to everyone in between (including those who play a part in making SACFW a reality,) it is clear as day that everyone that had the pleasure of meeting Karri had an immense amount of respect and admiration for her.  Although loss is always a difficult hurdle to overcome, we can only be grateful that this kindhearted woman is no longer in pain, and can now be at eternal peace in an awe-inspiring bliss that is outside of this world and our comprehension.  Regardless of ones’ beliefs, we can all agree on one thing—the powers that be welcomed Karri Grant into a pain-free bliss that is beyond our understanding.  And although she is now in a better place, we will always miss her charm, beauty, and knowledge in the world of fashion throughout Sacramento.

Elevate – the final tribute

Yennie’s tribute sculpture is currently on display in the front windows of the Sacramento Talent Magazines offices, located at 922 12th Street, in the Masonic Temple building.

New York Fashion Week : Who We’re Watching | Jeremy Scott

New York fashion week kicked off .. did you miss it?. Hashtag Front row goals, “who’s wearing what?” and “who’s where?” isn’t all anyone’s talking about; the designers are gave us exactly what we needed with star-studded front rows to high profile models on the runway in eye-catching and breathtaking clothes. We’re going to be highlighting some of our favorite standouts from NYFW and showcasing some trends as well. Find out who we’re watching.

Graphic prints, exaggerated silhouettes, these are few of the many things we know and love about Jeremy Scott. His SS18 runway show at New York fashion week did nothing less than deliver!

Campy and Bold 90’s inspired fabrics; neons, sequins, and fishnets, Jeremy Scott’s spring-summer 2018 collection is anything but subtle. In contrast, makeup was subdued, models had flawless iridescent skin and hair was either pinned straight and down the middle or pulled tightly back in a high pony. We’re obsessing over the cropped tops, touches of camouflage and yes, even the fanny pack is making a return.

The look juxtaposes punk meets streetwear, meets raver-night owl. Combat boots also made a big cameo. Freedom to mix prints is highly encouraged here with lace, leather, snakeskin, denim, camouflage, and sequins. We’re having a 90’s revival and loving it!

Need inspiration? Here are some Polyvore looks to ignite ideas for what to wear and how to incorporate trends inspired by Jeremy Scott. Have fun!


Jeremy Scott RTW SS18 Video
WWD | NYFW SS18 Jeremy Scott Review

NYFW Highlight | NY TIMES
NYFW SS18 Full Designer Schedule

SACFW Designers featured at Fiji Day Black & White Ball

Fiji Day USA is an annual event created to celebrate the October 10th Anniversary of Fiji’s independence from British colonial rule in 1970.  This year, the events will happen from October 6th to the 8th, 2017.  Click here to visit the website for a full rundown of events.

On October 6th, as part of the Fiji Day USA celebratory events, DMR productions will produce a runway fashion showcase at the Black & White Ball featuring four previously exhibited designers from Sacramento Fashion Week (SACFW).  Designers confirmed to showcase this year are: Faatui Toele (SACFW 2011), Anastasia Kryukova (SACFW 2014, SACFW 2015 & SACFW 2016), Tyniece Hall (SACFW 2015 & SACFW 2016), and Prince Singh (SACFW 2015, SACFW 2016 & SACFW 2017).  The showcase will also feature designer Samuela Cabe who will be flying in from Fiji especially for the events.  Cabes’s pieces are all exclusively hand painted; from the coloring to the printing of the textile.  He has been featured all over the Pacific from the Solomon Islands to Australia.

Hair and makeup for the showcase is being sponsored and provided by Cosmo Beauty Academy–a vocational beauty school located in Sacramento.

Cosmo Beauty Academy Glam Squad at SACFW 2017

The Black & White Ball event tickets are $100 per person and can be purchased through the Fiji Day USA website.  The ticket includes cocktails, a Bula gift bag (sponsored by Pure Fiji Fiji Water, Bula Time Coffee, and BIA Cordon Bleu) and an exclusive dinner.  The Black & White Ball will be held at the San Francisco Airport Holiday Inn–located at 275 S. Airport Blvd, South San Francisco, California, 94080.  Click here to purchase tickets.


Model Casting for the showcase will be held Saturday, September 23rd from 12:00-2:00PM at the San Francisco Airport Holiday Inn.  Click here to download casting form.

2018 SACFW Designer Submission Now Open


Applying For SACFW2018:

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas. (See Highlights from 2017)

Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

  • Letter of Intent – The letter should describe the reason(s) you would like to participate.
  • Biography – 250 word count bio about the brand, designer, and design aesthetic.
  • Picture – Professional profile headshot.
  • Sketches – Concept board representing inspiration for the collection you intend to present.
  • Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups.

All requirements must be filled out completely as possible.
Submission must be received complete by October 31st 2017.
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.

Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection for 2018.

All submissions must be received in English and submitted by email for evaluation to designers@sacfashionweek.com

Make-A-Wish Reveal Party

Kondrya Photography
Kondrya Photography

For this blog entry, we’re gonna get real. We’re going to take a moment to admire someone so strong, they’ll put most of us to shame with our daily griping about trivial things.  Sometimes we need to strip away the material and get to the bare skin truth of it all to feel something real again.

Kondrya Photography
Kondrya Photography

At just nine years old, Allayah, or “Lay-Lay,” has already fallen head over heels in love with everything fashion, and dreams about being a “professional fashion designer” someday.  So you may ask, what makes her so special amongst the growing number of young fashion phenoms rising up this day in age? Well the main reason is because as she puts her future plans in line and works towards them, she is also facing some very serious obstacles in her present, and not letting it slow her down.

XSight Photography
XSight Photography

Allayah has been diagnosed with severe aplastic anemia, a blood disorder in which bone marrow and the blood stem cells that reside in her body are severely damaged.  Allayah has not significantly responded to current treatments, and her low amount of platelets will require a bone marrow transplant in the near future.  In the midst of this hurdle, she manages to smile and keep a positive glow about her–not letting life’s struggles or anything else get in her way or steal her joy.  This was one of many reasons Allayah was selected to have her biggest wish come true.  It was nothing short of an emotional blessing for everyone involved with the big reveal.

Kondrya Photography
Kondrya Photography
Kondrya Photography
Kondrya Photography

There wasn’t a dry eye throughout the building as her wish was revealed.  Sacramento Fashion Week  (SACFW) was honored to collaborate with Make-A-Wish, being part of the big Paris-themed reveal party on June 29th, 2017.  Located at the Make-A-Wish Foundation building in Natomas, California, there was a full house as family, friends, media, and community supporters, came together to help this brave little girl experience the happiness of one of her biggest dreams coming true.  Allayah’s wish of going to Paris Fashion Week was granted with the help of Subaru, who sponsored a trip not only for her but her whole family for 6 days.

Xsight Photography
XSight Photography

Models Tamica Michelle, Diamond Mone, and Marizela Huseinovic took part as live mannequins, showcasing a few of designer Yennie Zhou’s stunning gowns in their most high fashion poses.  Complete with mimes, jugglers, and a smorgasbord fit for a day in Paris, you could see Allayah’s eyes light up as she soaked it all in.  When she gets back from Paris, we’re excited to have her as a guest of honor at the 2018 presentations of Sacramento Fashion Week, and expect this fighter to be healthy and excited as she sits front row.

Kondrya Photography
Kondrya Photography

SACFW had a blast collaborating with the Make-a-Wish Foundation to make this reveal extra special.  With the help of an amazing team–our beautiful models, hair stylist Jonathan Cheek, MUA Elysa Quintella, designers Yennie Zhou and Anastasia Kryukova, as well as coordinators Duane Ram and Jax Buttle, it was truly a magical event.  We are definitely looking forward to the opportunity to collaborate on many more heartwarming endeavors in the near future with this amazing foundation.

Xsight Photography
XSight Photography
Xsight Photography
XSight Photography

House of Alexandria von Bromssen


Alexandria von Bromssen’s line, House of AvB, was created in 2008, celebrating an endogenous style of fashion, catering to both men and women.  Hailing from Sweden, Alexandria first entered the fashion world modeling throughout Italy, Spain, Greece, and Australia.   She later fell in love with designing and holds a Masters of Arts Degree from the Academy of Art University, San Francisco.  Currently based in the San Francisco/Bay Area, she opened her Red Square Boutique in 2010, which also serves double-duty for her Camp Couture, a children’s sewing camp. Aside from all this, she is probably best known for being runner-up on Season 12 of Project Runway.  She was definitely one of the most popular and talented contestants the series has ever had.  One of her many current projects includes giving back to the community at large and nurturing less privileged youths by exposing them to discovering creative joys through the beauty of fashion and design.  It’s clear that the doctrine of creating our own destiny is what has taken her to where she is today.


Alexandria von Bromssen presented her 2017 Winter/Fall Collection at SACFW this past February, where she also included and featured young designers from Camp Couture.   Alexandria has traveled the globe three-times over, from the Egyptian pyramids to scaling the peak of Kilimanjaro, finding haven in natural vortexes.  All of these organic energies are clearly being channeled through her latest design collection.  They are both tortured yet romantic; both organic and otherworldly; both feral and raw, yet exquisite in every divine detail.  Earth, water, fire, and air are all represented in a mastery of illusion.

Camp Couture designs made by the kids wearing them 8 Year old Clara started the show wearing a tinker bell costume photography by Igor Kondrya
Camp Couture designs made by the kids wearing them
8 Year old Clara started the show wearing a tinker bell costume
Photography by Igor Kondrya


Photography by Igor Kondrya


Alexandria von Bromssen Winter Fall Collection
Alexandria von Bromssen 2017 Winter/Fall Collection
Photography by Igor Kondrya

It’s probably no coincidence that she believes in equality for all, and relishes in the diversities of all.  The presentation was titled – A Twisted Fairy Tale.  Best be described as a mad genius mash-up of American Horror Story, meets Snow White, or even The Adams Family, meets Chronicles of Narnia.

photography by Igor Kondrya
Photography by Igor Kondrya


Designer Alexandria von Bromssen
Designer Alexandria von Bromssen
Photography by Igor Kondrya