Dress Up Wine Down 2018

Garrick Wong Photography

Sacramento’s Handle District hosted it’s fourth annual Dress Up Wine Down event on Capitol Avenue.   The annual fashion and wine event that brings together the Lodi Winegrape Commission (LOCA) and Sacramento Fashion Week (SACFW).  This year’s event raised just under $5k for Women Escaping A Violent Environment (WEAVE).

Kondrya Photography
DMR Photography

The outdoor event held on second Saturday, May 12th, took over Capitol Avenue between 19th and 18th streets with more than a dozen wineries from one of the world’s fastest-growing wine regions provided through the Lodi Winegrape Commission.

Garrick Wong Photography
Tom Huynh Photography

Featured designers were Richard Hallmarq and Ken Adams.  Featured boutiques were Ladybuggz BoutiqueHeart Boutique,  Getta Clue store and selections from Felicia Strati Boutique.

Kondrya Photography
Kondrya Photography
Kondrya Photography

Duane Ram the founder and producer of Sacramento Fashion Week oversaw the fashion show presentation and says this is one of the fun shows he enjoys doing.  “Compared to SACFW this event is not as stressful.  Granted I have less to oversee, but we did cast over 30 models for the show which is more then what we had last year.”

 

Tom Huynh Photography

Allure Salon & Spa joined the event this year taking care of the model’s hair needs with the help of Karina Martin as the makeup lead.

2018 SACFW Runwy Model Casting

 

The Sacramento Fashion Week (SACFW) casting call is taking place this weekend at Arden Fair Mall. Designers showcasing at this year’s fashion week will be in attendance, scouting models for their lineup. Models interested in walking for the show must attend one of the open calls. This year we will be casting for kids ages 4-7 as well as male and female models that appear between the ages of 16-28. It’s important to always pay attention to the details and come prepared. For runway castings, models need to dress as simple as possible. A basic outfit usually means blue or black skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls. For guys, a pair of slim fitted jeans and a plain t-shirt with dress shoes. DO NOT overdo your outfit with a jacket or jewelery. No heavy makeup or baggy clothes at all.

Castimages Model & Talent Agency will be present both days scouting models as well. This is your chance to make a professional first impression. Read all of the tips & info below.  Follow directions and be prepared.  No experience necessary!

Casting Dates:

Sat Jan 13, 2018       11 am – 2 pm
Sun Jan 14, 2018      11 am – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Requirements:

  • Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
  • Male: Athletic & tone (5′-10″ min.)
  • Female: Slender weight to height (5′-7″ min. in bare feet)
  • Female: Dress size 0-6.
  • All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

  • Fitted clothes (skinny jeans, tank, V or scoop neck T)
  • Female: Bring a pair of heels (no slippers, platforms or chunky heels)
  • Male: Bring dress shoes

Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements

Kidswear Casting:

We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.

When:   Sun Jan 14, 2018        1 – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Download casting form here

New York Fashion Week : Who We’re Watching | Jeremy Scott

New York fashion week kicked off .. did you miss it?. Hashtag Front row goals, “who’s wearing what?” and “who’s where?” isn’t all anyone’s talking about; the designers are gave us exactly what we needed with star-studded front rows to high profile models on the runway in eye-catching and breathtaking clothes. We’re going to be highlighting some of our favorite standouts from NYFW and showcasing some trends as well. Find out who we’re watching.

Graphic prints, exaggerated silhouettes, these are few of the many things we know and love about Jeremy Scott. His SS18 runway show at New York fashion week did nothing less than deliver!

Campy and Bold 90’s inspired fabrics; neons, sequins, and fishnets, Jeremy Scott’s spring-summer 2018 collection is anything but subtle. In contrast, makeup was subdued, models had flawless iridescent skin and hair was either pinned straight and down the middle or pulled tightly back in a high pony. We’re obsessing over the cropped tops, touches of camouflage and yes, even the fanny pack is making a return.

The look juxtaposes punk meets streetwear, meets raver-night owl. Combat boots also made a big cameo. Freedom to mix prints is highly encouraged here with lace, leather, snakeskin, denim, camouflage, and sequins. We’re having a 90’s revival and loving it!

Need inspiration? Here are some Polyvore looks to ignite ideas for what to wear and how to incorporate trends inspired by Jeremy Scott. Have fun!


 

Jeremy Scott RTW SS18 Video
WWD | NYFW SS18 Jeremy Scott Review

NYFW Highlight | NY TIMES
NYFW SS18 Full Designer Schedule

SACFW Designers featured at Fiji Day Black & White Ball

Fiji Day USA is an annual event created to celebrate the October 10th Anniversary of Fiji’s independence from British colonial rule in 1970.  This year, the events will happen from October 6th to the 8th, 2017.  Click here to visit the website for a full rundown of events.

On October 6th, as part of the Fiji Day USA celebratory events, DMR productions will produce a runway fashion showcase at the Black & White Ball featuring four previously exhibited designers from Sacramento Fashion Week (SACFW).  Designers confirmed to showcase this year are: Faatui Toele (SACFW 2011), Anastasia Kryukova (SACFW 2014, SACFW 2015 & SACFW 2016), Tyniece Hall (SACFW 2015 & SACFW 2016), and Prince Singh (SACFW 2015, SACFW 2016 & SACFW 2017).  The showcase will also feature designer Samuela Cabe who will be flying in from Fiji especially for the events.  Cabes’s pieces are all exclusively hand painted; from the coloring to the printing of the textile.  He has been featured all over the Pacific from the Solomon Islands to Australia.

Hair and makeup for the showcase is being sponsored and provided by Cosmo Beauty Academy–a vocational beauty school located in Sacramento.

Cosmo Beauty Academy Glam Squad at SACFW 2017

The Black & White Ball event tickets are $100 per person and can be purchased through the Fiji Day USA website.  The ticket includes cocktails, a Bula gift bag (sponsored by Pure Fiji Fiji Water, Bula Time Coffee, and BIA Cordon Bleu) and an exclusive dinner.  The Black & White Ball will be held at the San Francisco Airport Holiday Inn–located at 275 S. Airport Blvd, South San Francisco, California, 94080.  Click here to purchase tickets.

 

Model Casting for the showcase will be held Saturday, September 23rd from 12:00-2:00PM at the San Francisco Airport Holiday Inn.  Click here to download casting form.

2018 SACFW Designer Submission Now Open

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Applying For SACFW2018:

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas. (See Highlights from 2017)

Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

  • Letter of Intent – The letter should describe the reason(s) you would like to participate.
  • Biography – 250 word count bio about the brand, designer, and design aesthetic.
  • Picture – Professional profile headshot.
  • Sketches – Concept board representing inspiration for the collection you intend to present.
  • Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups.

All requirements must be filled out completely as possible.
Submission must be received complete by October 31st 2017.
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.

Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection for 2018.

All submissions must be received in English and submitted by email for evaluation to designers@sacfashionweek.com

Make-A-Wish Reveal Party

Kondrya Photography
Kondrya Photography

For this blog entry, we’re gonna get real. We’re going to take a moment to admire someone so strong, they’ll put most of us to shame with our daily griping about trivial things.  Sometimes we need to strip away the material and get to the bare skin truth of it all to feel something real again.

Kondrya Photography
Kondrya Photography

At just nine years old, Allayah, or “Lay-Lay,” has already fallen head over heels in love with everything fashion, and dreams about being a “professional fashion designer” someday.  So you may ask, what makes her so special amongst the growing number of young fashion phenoms rising up this day in age? Well the main reason is because as she puts her future plans in line and works towards them, she is also facing some very serious obstacles in her present, and not letting it slow her down.

XSight Photography
XSight Photography

Allayah has been diagnosed with severe aplastic anemia, a blood disorder in which bone marrow and the blood stem cells that reside in her body are severely damaged.  Allayah has not significantly responded to current treatments, and her low amount of platelets will require a bone marrow transplant in the near future.  In the midst of this hurdle, she manages to smile and keep a positive glow about her–not letting life’s struggles or anything else get in her way or steal her joy.  This was one of many reasons Allayah was selected to have her biggest wish come true.  It was nothing short of an emotional blessing for everyone involved with the big reveal.

Kondrya Photography
Kondrya Photography
Kondrya Photography
Kondrya Photography

There wasn’t a dry eye throughout the building as her wish was revealed.  Sacramento Fashion Week  (SACFW) was honored to collaborate with Make-A-Wish, being part of the big Paris-themed reveal party on June 29th, 2017.  Located at the Make-A-Wish Foundation building in Natomas, California, there was a full house as family, friends, media, and community supporters, came together to help this brave little girl experience the happiness of one of her biggest dreams coming true.  Allayah’s wish of going to Paris Fashion Week was granted with the help of Subaru, who sponsored a trip not only for her but her whole family for 6 days.

Xsight Photography
XSight Photography

Models Tamica Michelle, Diamond Mone, and Marizela Huseinovic took part as live mannequins, showcasing a few of designer Yennie Zhou’s stunning gowns in their most high fashion poses.  Complete with mimes, jugglers, and a smorgasbord fit for a day in Paris, you could see Allayah’s eyes light up as she soaked it all in.  When she gets back from Paris, we’re excited to have her as a guest of honor at the 2018 presentations of Sacramento Fashion Week, and expect this fighter to be healthy and excited as she sits front row.

Kondrya Photography
Kondrya Photography

SACFW had a blast collaborating with the Make-a-Wish Foundation to make this reveal extra special.  With the help of an amazing team–our beautiful models, hair stylist Jonathan Cheek, MUA Elysa Quintella, designers Yennie Zhou and Anastasia Kryukova, as well as coordinators Duane Ram and Jax Buttle, it was truly a magical event.  We are definitely looking forward to the opportunity to collaborate on many more heartwarming endeavors in the near future with this amazing foundation.

Xsight Photography
XSight Photography
Xsight Photography
XSight Photography

House of Alexandria von Bromssen

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Alexandria von Bromssen’s line, House of AvB, was created in 2008, celebrating an endogenous style of fashion, catering to both men and women.  Hailing from Sweden, Alexandria first entered the fashion world modeling throughout Italy, Spain, Greece, and Australia.   She later fell in love with designing and holds a Masters of Arts Degree from the Academy of Art University, San Francisco.  Currently based in the San Francisco/Bay Area, she opened her Red Square Boutique in 2010, which also serves double-duty for her Camp Couture, a children’s sewing camp. Aside from all this, she is probably best known for being runner-up on Season 12 of Project Runway.  She was definitely one of the most popular and talented contestants the series has ever had.  One of her many current projects includes giving back to the community at large and nurturing less privileged youths by exposing them to discovering creative joys through the beauty of fashion and design.  It’s clear that the doctrine of creating our own destiny is what has taken her to where she is today.

https://youtu.be/OjHM3o1kd-g

Alexandria von Bromssen presented her 2017 Winter/Fall Collection at SACFW this past February, where she also included and featured young designers from Camp Couture.   Alexandria has traveled the globe three-times over, from the Egyptian pyramids to scaling the peak of Kilimanjaro, finding haven in natural vortexes.  All of these organic energies are clearly being channeled through her latest design collection.  They are both tortured yet romantic; both organic and otherworldly; both feral and raw, yet exquisite in every divine detail.  Earth, water, fire, and air are all represented in a mastery of illusion.

Camp Couture designs made by the kids wearing them 8 Year old Clara started the show wearing a tinker bell costume photography by Igor Kondrya
Camp Couture designs made by the kids wearing them
8 Year old Clara started the show wearing a tinker bell costume
Photography by Igor Kondrya

 

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Photography by Igor Kondrya

 

Alexandria von Bromssen Winter Fall Collection
Alexandria von Bromssen 2017 Winter/Fall Collection
Photography by Igor Kondrya

It’s probably no coincidence that she believes in equality for all, and relishes in the diversities of all.  The presentation was titled – A Twisted Fairy Tale.  Best be described as a mad genius mash-up of American Horror Story, meets Snow White, or even The Adams Family, meets Chronicles of Narnia.

photography by Igor Kondrya
Photography by Igor Kondrya

 

Designer Alexandria von Bromssen
Designer Alexandria von Bromssen
Photography by Igor Kondrya

 

SACFW 2017 in Review

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The anticipation and allure behind this year’s Sacramento Fashion Week (SACFW) events could be felt throughout the damp cold Sacramento air for weeks leading up to the grand events. So many long hours of planning, preparation, and practice, ready to come together for the grand reveal–a showcase presenting the direction of Sacramento runway and ready-to-wear fashion for 2017.

Designer Yennie Zhou in collobration with Ettores Photographer Mark Gunter
Designer Yennie Zhou in collaboration with Ettorie’s European Bakery & Restaurant
Photographer Mark Gunter

From avant garde collaborations between talented designer Yennie Zhou and one of Sacramento’s finest bakeries, Ettorie’s European Bakery & Restaurant, to chic and sexy Amoirai bathing suits ready to walk off the runway, there was something captivating for everyone to enjoy.

​AMOIRAI​ Swimwear ​​by​ ​Mary Moehring Photography by Alena v Melnik
AMOIRAI Swimwear by Mary Moehring
Photography by Alena v Melnik

 

Backstage Photographer Jonathan Ricardo
Backstage
Photographer Jonathan Ricardo

Now that we can say farewell to the residual specks of glitter found in random places, and scroll through the numerous selfies and group photos taken each day (deleting those embarrassing accidental candids) we have a chance to reflect on all the excitement from the week of February 19th to February 25th, 2017. A week chalked full of tremendous talent and dedication. A week of Sacramento’s finest in fashion coming together to show off their best.

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miss velvet cream collection

 

Authentic Queens Boutique Photography by Igor Kondrya
Authentic Queens Boutique
Photography by Igor Kondrya

 

DMR Photography
Boutique Showcase host Bridgette Loriaux looks on as model struts down the runway
DMR Photography

SACFW 2017 started off the week with the Boutique showcase at one of Sacramento’s largest and most historic venues, the Sacramento Masonic Temple on J Street. Following the opening night were some intriguing and informative events.  On Monday, the Art Institute of California – Sacramento hosted and the students of the Institute produced the Fashion Forum which featured six industry guest speakers.

Photography by Igor Kondrya
top from left SACFW producer Duane Ram, guest speakers Gerry Simpson, Tim Engle and forum host Veronica Castro
Seated from left guest speakers Debbie O’Hearn, Felicia Strati and Seana Brooks
Photography by Igor Kondrya

 

Barbizon Instructor Marizela Huseinovic Photography by Igor Kondrya
Barbizon Instructor Marizela Huseinovic (photo right)
Photography by Igor Kondrya

On Tuesday, newbie models had the chance to receive one-on-one training at the free Model Boot Camp held at Barbizon of Sacramento.  Lluvy Gomez from America’s Next Top Model came out to support and walk for designer Janelle Cardenas at the Fashion On Film event held at Beatnik Studios on Thursday.

Photography by Igor Kondrya
Fashion On Film Event
Photography by Igor Kondrya

This year, the Emerging Designer Showcase was presented by the Holiday Inn Sacramento Downtown-Arena.  The ballroom of the Holiday Inn was twice the size of last year’s venue.

Photography by Henry Huynh
Designer Oxana Artemencova
Photography by Henry Huynh

 

Photography by Henry Huynh
(left image) Designer Lacey Taylor (right images) Designer Jannette Goss
Photography by Henry Huynh

However, when it comes to outdoing a past venue in size, the final two days definitely took the cake. The historic and soon-to-be completely renovated Sacramento Railyards building that housed the final runway showcases was at least four times the size of the warehouse off Richards Boulevard where SACFW 2016 was held. The huge exposed building, although chilly, was intoxicating to be in. You couldn’t help but imagine the history hidden in the rusted railings and expanse of brick walls.

Guest start arriving down the red carpet Photography by Henry Huynh
Guest start arriving down the red carpet
Photography by Henry Huynh

 

Dress display featuring creations by designer Yennie Zhou and dresses from Queens Chair Mannequins provided by the Fashion Department of San Joaquin Delta Collage Photography by Henry Huynh
Dress display featuring creations by designer Yennie Zhou & dresses from Queens Chair & designer Karisa Gold
Mannequins provided by the Fashion Department of San Joaquin Delta College
Photography by Henry Huynh

 

Models in O'Blanc file down the runway Photography by Henry Huynh
Models of O’Blanc filed down the 70ft runway at the Railyards
Photography by Henry Huynh

Project Runway Designer, Alexandria von Bromssen closed out the showcases for 2017 featuring international model Rain Dove and Jane Wiedlin of the Go-Go’s in her line up.

Jane Wiedlin commands the stage in designer Aalexandria von Bromssen Photography by Henry Huynh
Jane Wiedlin commands the stage in designer Alexandria von Bromssen
Photography by Henry Huynh

 

Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017 Photography by Jonathan Ricardo
Designer Alexandria von Bromssen takes a bow closing out the showcases for 2017
Photography by Jonathan Ricardo

It’s so exciting to see Sacramento fashion growing exponentially each year, even bringing out local celebrities like Sacramento Kings Players Willie Cauley-Stein and Ben McLemore.  With the continued collaboration and support of various local businesses and new sponsors like Monster Energy Drink and Boss Lash Club, SACFW along with various community events like it will continue to grow.

As things can now return to normal for everyone who came out, behind the scenes, the plans for 2018 are already in the works. Who knows what SACFW 2018 will bring to the table, but you can be sure it will be bigger and better. Stay on the feed and don’t miss out on the happenings leading up to it, you won’t want to be left out.

That Dress

Henry Huynh - SacFW 2017 Saturday-570
Lisa Gonzales in a dress by O’Blanc and jewelry by Atzi Designs (Martiza Regalado)
with producers Ryan Brough (left) and Duane Ram (right) in jackets by Prince Singh
picture by Henry Huynh

We were excited to have KCRA 3 anchor Lisa Gonzales return and host not one, but both the 2017 Spring Summer showcase and 2017 Fall Winter showcases.  The last time Lisa was a part of the production was in 2015 when she hosted the Fall Winter Showcase held at the California Automobile Museum.

lisa02
Lisa at SACFW2015 in a dress from Mrs D’s Fashion Boutique

For 2017 with the Friday and Saturday designer showcases held at the historic Sacramento Railyardswe wanted to mix her into a showcase of her own and ended up with 12 wardrobe changes.  Six per night with dresses from Lisa’s own closet as well as pieces from our showcasing designers.  Here are some of the top picks styled and accessorized by SACFW production stylist Erin Loriaux.

DSC_0723
Dress by designer Anastasia Kryukova picture by Igor Kondrya

This red dress was pulled from Lisa’s closet, which went well with the ambiance of the venue.

DSC_1672
Photography by Igor Kondrya

The short blue dress was pulled from stylist Erin Loriaux personal collection, and the purple dress on the right is from Prince Singh Collection designed by his wife Preet Ahluwalia.

Lisa 03
picture left by Mark Gunter picture right by Igor Kondryaz

 

2017 Runway Model Casting

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It’s that time of the year where we begin our search for runway models.  In order to do any type of modeling, one must attend a casting call.  However, the important thing is to understand the type of job it is and what the casting directors are looking for.  Always read the details and come prepared.  For runway castings, models need to dress as simple as possible.  A basic outfit usually means black or blue skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls.  For guys a pair of fitted jeans and t-shirt with dress shoes.  DO NOT overdo your outfit with a jacket or bling.  No heavy makeup or baggies clothes at all.

Casting02

We are currently seeking female and male models for runway presentations for SACFW 2017. Here’s your chance to be a part one of the biggest fashion events in Northern California.  This will be a huge casting that will be held over two days.  Models need only attend one of the listed days.  Please be prepared by reading all of the tips & info below.  This is your chance to make a professional first impression, so be sure to take the time to show yourself at your best by following all the instructions. No experience necessary!

Casting Dates:

Sat Jan 7, 2017        11 am – 2 pm
Sun Jan 8, 2017       11 am – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

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Requirements:

  • Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
  • Male: Athletic & tone (5′-10″ min.)
  • Female: Slender weight to height (5′-7″ min. in bare feet)
  • Female: Dress size 0-6.
  • All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

  • Fitted clothes (skinny jeans, tank, V or scoop neck T)
  • Female: Bring a pair of heels (no slippers, platforms or chunky heels)
  • Male: Bring dress shoes

Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements

 

Kidswear Casting:

We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.

When:   Sun Jan 8, 2017        1 – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Download casting form here