Alexandria von Bromssen’s line, House of AvB, was created in 2008, celebrating an endogenous style of fashion, catering to both men and women. Hailing from Sweden, Alexandria first entered the fashion world modeling throughout Italy, Spain, Greece, and Australia. She later fell in love with designing, and holds a Masters of Arts Degree from the Academy of Art University, San Francisco. Currently based in the San Francisco/Bay Area, she opened her Red Square Boutique in 2010, which also serves double-duty for her Camp Couture, a children’s sewing camp. Aside from all this, she is probably best known for being runner-up on Season 12 of Project Runway. She was definitely one of the most popular and talented contestants the series has ever had. One of her many current projects include giving back to the community at large, and nurturing less privileged youths by exposing them to discovering creative joys through the beauty of fashion and design. It’s clear that the doctrine of creating our own destiny is what has taken her to where she is today.
Alexandria von Bromssen presented her 2017 Winter/Fall Collection at SACFW this past February, where she also included and featured young designers from Camp Couture. Alexandria has traveled the globe three-times over, from the Egyptian pyramids, to scaling the peak of Kilimanjaro, finding haven in natural vortexes. All of these organic energies are clearly being channeled through her latest design collection. They are both tortured yet romantic; both organic and otherworldly; both feral and raw, yet exquisite in every divine detail. Earth, water, fire, and air are all represented in a mastery of illusion.
It’s probably no coincidence that she believes in equality for all, and relishes in the diversities of all. The presentation was titled – A Twisted Fairy Tale. Best be described as a mad genius mash-up of American Horror Story, meets Snow White, or even The Adams Family, meets Chronicles of Narnia.