Fiji is generally known as the “Way the World Should Be” because of the idyllic natural beauty of its 330 islands, sun, surf and the warmest and most gentle people on earth. The islands unique take on fashion and tapa or masi prints presents another taste of ‘fashion in paradise’.
FJFW is set to celebrate its 8th Fashion Week in May 2015 with an impressive lineup of young Fijian designers returning home to showcase their maiden collections and international designers from Samoa, Australia and LA. Designers from as far away as the US, France (Paris), India, Indonesia, Australia and New Zealand have all participated alongside local designers in previous Fiji Fashion Week shows.
FJFW managing director Ellen Whippy-Knight said the invitation to take part in this event on October 11th is a massive exposure for Fiji. “It’s rare to get such offers. Those designers will really showcase Fiji. They have a whole week of fashion and the last show will be the FJFW fashion show.”
Mrs Whippy-Knight said they are still reaching out to sponsors because it would cost about US$20,000 ($F42,900) to compete in the show. “We are not charging the designers at all. This $20,000 is for the venue, your show, audio and sound, production and the red carpet. This is a very big move for us because all those sitting in front of us are potential buyers for our designers.”