The Official Website for Sacramento Fashion Week. An annual fashion event and showcase presentation in Northern California.
Author: Duane Ram
Founder/Producer of Sacramento Fashion Week
Member of the Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA). Recipient of an Emmy Award Scholarship for Videography from the National Academy of Television Arts & Sciences.
There have been a number changes happening this year and one of them was the fashion forum. Usually starting off the week. This year the forum was moved to Tuesday now hosted at the COWO Campus. It’s also being produced this year by the Student Fashion Association of Sacramento State University.
Panel guest speakers will be as follows;
Chandra Bourne – Owner of Cast Images—a full-service licensed talent agency representing models, actors, and kids (est. 1991.) She opened the agency after working as a professional model and actress in Sacramento, San Francisco, Los Angeles, Tokyo, Paris, and Milan.
Amie Downing – a design team leader at Paul Mitchell the School at MTI College. Working at Paul Mitchell, she strives to educate and inspire future professionals to follow their dreams.
Dr.Dong Shen – a Fashion Merchandising and Design Faculty Advisor at Sacramento State University.
Kuks (Prince) Singh – an award-winning international photographer and fashion designer. He is now also the Founder and Creative Director of COWO Campus, a new shared office-space facility for the creative community within Sacramento.
Morgen Marie – an Instagram (IG) star and model who is known for her variety of unique modeling content, and her involvement as an activist for a variety of causes. With 128,000+ followers on IG alone, she has turned her social media presence into a thriving business.
Tim Engle – Sacramento commercial photographer and native, Tim Engle cultivated a passion for photography in his early teens and has since successfully turned that love into a successful business. Tim has been a part of the Sacramento Fashion Week photography team since 2012.
Sacramento Fashion Week has become the biggest fashion showcasing events in Northern California and it’s no surprise that it is one of the first shows a lot of new models walk in for the first time. From the hundreds of models that audition about 200 get booked for one of the 4 days of showcases that week. Some booking multiple days. Emily Pashenee was one of those models.
Q: Tell us about your first fashion runway experience?
A: My first fashion runway experience was actually Sacramento Fashion Week. I was 13 years old and I was terrified. I was the youngest one there and I had very little experience, but somehow I ended up walking the glass runway in a finale piece by designer Jesus Medrano. I was extremely happy that I did not break the glass runway. I met some other models who were around my age (Brianna Staffler, Lily Matamoros) and we kind of became the baby squad because we were so much younger than everyone else. They made me feel less nervous.
Q: That show with the glass runway was a few years back. How did you get introduced to the production? A: I got introduced to the Sac Fashion Week through Michael Lockett, one of the first photographers I started working with. We were doing a shoot one day and he kept telling me I have to go try for it, so I found out when the casting was and I did it.
Q: Do you have a favorite local designer?
A: Yes I do !! Her name is Yennie Zhou. Her designs are extremely high fashion and ever since I first saw her models walking around at my first Sac Fashion Week, I wanted to be one of them. To this day I’m pretty sure I would do just about anything to walk for Yennie.
Q: Who’s your favorite model and why?
A: My favorite model is Candice Swanepoel because she’s one of the most iconic models out there in my opinion, she’s been the face of almost every high-end brand you can think of. When I think fashion, her face comes to mind.
Q: What would you say is your personal style? A: My personal style is most definitely Barbie on a budget. I really love looking put together and having a clean cut outfit, as well as having my hair and makeup done. I primarily shop at Ross but whenever I tell someone that they never believe me.
Q: Who did you look up to when you were younger? A: When I was younger I looked up to more of an idea rather than a person. I really loved the idea of people being unapologetically themselves and not being ashamed. I used to be very self-conscious of my height and how small I was. I really just wanted to be happy in my own body. Modeling gave to me.
Q: Where do you see yourself going in this industry? A: I would like to be signed by a big agency and hopefully be the next Candice Swanepoel. The odds may be slim so I am working hard in school to make sure I have a backup plan.
Q: What do you do in your free time? A: In my free time I primarily play with makeup, I’ve been told a few times that I should start a blog and share tips on my makeup and fashion but I am not sure, I’m kind of too scared to do that.
Q: What is your advice to young girls and boys wanting to be in this industry? A: My advice is to be genuine. And if it is real modeling YOU ARE NOT PAYING FOR ANYTHING. I see so many younger girls wanting to model so bad but they end up wearing their own clothes and paying for shoots themselves. The only time you do that is if you need to update your portfolio. Also to understand different types of modeling for different types of people is key. There are models for everything, it is just a matter of finding the right fit and type for you.
The Sacramento Fashion Week (SACFW) casting call is taking place this weekend at Arden Fair Mall. Designers showcasing at this year’s fashion week will be in attendance, scouting models for their lineup. Models interested in walking for the show must attend one of the open calls. This year we will be casting for kids ages 4-7 as well as male and female models that appear between the ages of 16-28. It’s important to always pay attention to the details and come prepared. For runway castings, models need to dress as simple as possible. A basic outfit usually means blue or black skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls. For guys, a pair of slim fitted jeans and a plain t-shirt with dress shoes. DO NOT overdo your outfit with a jacket or jewelery. No heavy makeup or baggy clothes at all.
Castimages Model & Talent Agency will be present both days scouting models as well. This is your chance to make a professional first impression. Read all of the tips & info below. Follow directions and be prepared. No experience necessary!
Sat Jan 13, 2018 11 am – 2 pm
Sun Jan 14, 2018 11 am – 2 pm
Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA
Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
Male: Athletic & tone (5′-10″ min.)
Female: Slender weight to height (5′-7″ min. in bare feet)
Female: Dress size 0-6.
All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.
Please Dress as Follows:
Fitted clothes (skinny jeans, tank, V or scoop neck T)
Female: Bring a pair of heels (no slippers, platforms or chunky heels)
Male: Bring dress shoes
Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements
We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.
When: Sun Jan 14, 2018 1 – 2 pm
Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA
We were excited to have KCRA 3 anchor Lisa Gonzales return and host not one, but both the 2017 Spring Summer showcase and 2017 Fall Winter showcases. The last time Lisa was a part of the production was in 2015 when she hosted the Fall Winter Showcase held at the California Automobile Museum.
For 2017 with the Friday and Saturday designer showcases held at the historic Sacramento Railyards, we wanted to mix her into a showcase of her own and ended up with 12 wardrobe changes. Six per night with dresses from Lisa’s own closet as well as pieces from our showcasing designers. Here are some of the top picks styled and accessorized by SACFW production stylist Erin Loriaux.
This red dress was pulled from Lisa’s closet, which went well with the ambiance of the venue.
She may not have the height of a supermodel but Nicole Williams stands tall amongst the rest of them. From her first audition for Sacramento Fashion Week (SACFW) in 2015, Nicole has managed to continually book herself into runway show since.
Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? A: Sacramento Fashion Week was my first time. I was super excited, loved all cameras and lights. I heard about it from a friend who told me to try out at the Arden mall.
Q: Who’s your favorite local designer? A: Prince Singh. His gowns are breathtaking.
Q: What inspires you? A: Knowing that there is always the potential for me to grow. You never know what you could do if you don’t go jump and try new things. The unknown is great.
Q: Who did you look up to when you were younger? A: My mother is the strongest person I know. A role model for life.
Q: Where do you see yourself going in this industry? A: Hopefully to be a known name. Trying to expand myself worldwide.
Q: What is your advice to young girls and boys wanting to be in this industry? A: Anything is really possible, put in the work and no one can take it from you.
As New York Fashion Week (NYFW) comes to an end, Sacramento Fashion Week (SACFW) picks up it’s heels and heads for the runway. With the week beginning on Sunday February 19th at the Sacramento Masonic Temple. Final preparations are being tuned for the Fashion Forum which once again is being held at the Art Institute of California – Sacramento. This year the Art Institute is not only hosting it but the event has been incorporated into a production class who will be producing the event on Monday.
Veronica Castro will be returning as host with a new mix of guest speakers that are a mix of new and past guest speakers.
Anita first caught our attention in 2013 through images we saw online. We were pleasantly surprised when she attended our model call. She was, in fact, a local model and in 2015 she became the face of SACFW. Since then Anita has always made herself available to participate in our showcases.
Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? A: I heard about the casting through social media and didn’t hesitate for a second to go and give it a try. As for my first experience on the runway…. When I walked out on the stage for the first time and felt the energy from the audience it was just an incredible feeling.
Q: Who’s your favorite model and why?
A: Gisele Bundchen is a smart beautiful model but she is also a very talented and successful business woman. She brought dynamic energy to the fashion world with her presence, confidence, and style on the runway. Besides seeing her as a perfect model. I think it’s amazing that she still maintains a great, fun-spirited, simple life.
Q: What would you say is your personal style? A: A large part of my personal style comes from choosing clothes that reflect my personality. I try to keep a good mixture of classic pieces, and also a mix of current modern trends. But most importantly, style means feeling confident in whatever it is your wearing. We all know that those who look the best are always the ones with a smile on their face because they are comfortable and confident in themselves and what they are wearing.
Q: Who did you look up to when you were younger and what inspires you? A: Definitely looked up to my parents, they were my guide because they always wanted the best for me. I’m highly inspired by anything I come across. Photography, magazines, artists, designers, music and fashion shows of course.
Q: Where do you see yourself going in this industry? A: I take every opportunity that comes my way. With discipline and persistence, I hope to get further. If you are passionate about something I believe it will come your way.
Q: What do you do on your free time? A: There is nothing l like doing more in my free time than playing volleyball, swimming and running.
Q: What is your advice to young girls and boys wanting to be in this industry? A: Believe in yourself !! Have discipline, keep moving forward and never give up on your dreams.
After producing so many well-attended events targeting only a small niche of women Karie sought after creating an event that could help a larger market of women and that’s when the Sacramento Women’s Expo was born. To REBUILD, REJUVENATE, EDUCATE, and EMPOWER the lives of women in the community.
The Sacramento Women’s Expocurrently runs one full day, but it was jam-packed with a variety of actives. They ranged from Workshops and Demonstrations tailored to women’s needs partnered with a Fun, Entertaining, and Shopping atmosphere.
This year Sacramento Fashion Week joined the activities with a specially created backdrop by SACFW production designer Yennie Zhou
The Hair & Fashion Battle(H+FB) just had it’s 6th year this past Saturday, September 24th. This was no ordinary battle. Event producer Marlett Berry brought out all the stars. In this All-Star battle, the featured winners of the past five years competed head to head in a hair-raising competition.
Not only were there stars in battle, but the H+FB was a soiree of notables. Candidate for Elk Grove Mayor Tracie Stafford hosted the event. The production also brought back the original host of the first H+FB, Naima Mora the winner of America’s Next Top Model cycle 4. Mora is such an avid supporter of Sacramento we consider her an honorary local. One of her more high profile appearances was in 2013 when she took on the role as the ambassador for Sacramento Fashion Week (SACFW), and helped kick off the week with a number of special event appearances.
Hannah Be from Retrospect Vintage provided wardrobe and styling for both Tracie and Naima. Diamonds were generously provided by the Title Sponsor Gemsparxgiving them that special sparkle.
“This year, I had the opportunity to judge on behalf of California Film Foundation and Fashion On Film. And let me tell you, these fashion showcases, deserve to be documented. It was a battle to the finish and definitely one for the fashion ages” Kim Mims – Fashion On Film Community Liaison
“This was my first year being a part of the Hair and Fashion Battle. It was a pleasure being involved with such a creative and well put together show. The teams were diverse, unique and had excellent showmanship!” Brooke Sliverglide – CEO IKON Magazine
“I was amazed of the event. There was a lot of hard work and interesting ideas put into this” Jonathan Cheek– Professional Hair Stylist
“Thank you to all the winners in our Battles. You all should be proud. You all were winners tonight. Without you, we would not have an amazing event like Hair & Fashion Battle.” Marlett Berry– H+FB producer