Fashion Forum 2018

There have been a number changes happening this year and one of them was the fashion forum.  Usually starting off the week.  This year the forum was moved to Tuesday now hosted at the COWO Campus.  It’s also being produced this year by the Student Fashion Association of Sacramento State University.  

Panel guest speakers will be as follows;

Chandra Bourne – Owner of Cast Images—a full-service licensed talent agency representing models, actors, and kids (est. 1991.) She opened the agency after working as a professional model and actress in Sacramento, San Francisco, Los Angeles, Tokyo, Paris, and Milan.  

Amie Downing – a design team leader at Paul Mitchell the School at MTI College.  Working at Paul Mitchell, she strives to educate and inspire future professionals to follow their dreams.

Dr.Dong Shen – a Fashion Merchandising and Design Faculty Advisor at Sacramento State University.

Kuks (Prince) Singh – an award-winning international photographer and fashion designer.  He is now also the Founder and Creative Director of COWO Campus, a new shared office-space facility for the creative community within Sacramento.

Morgen Marie – an Instagram (IG) star and model who is known for her variety of unique modeling content, and her involvement as an activist for a variety of causes.  With 128,000+ followers on IG alone, she has turned her social media presence into a thriving business.  

Tim Engle – Sacramento commercial photographer and native, Tim Engle cultivated a passion for photography in his early teens and has since successfully turned that love into a successful business.  Tim has been a part of the Sacramento Fashion Week photography team since 2012.

Model Profile – Emily Pashenee

SACFW 2015
Designer: Mai Vang
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa

Sacramento Fashion Week has become the biggest fashion showcasing events in Northern California and it’s no surprise that it is one of the first shows a lot of new models walk in for the first time.  From the hundreds of models that audition about 200 get booked for one of the 4 days of showcases that week.  Some booking multiple days.  Emily Pashenee was one of those models.

Q: Tell us about your first fashion runway experience?  
A: My first fashion runway experience was actually Sacramento Fashion Week.  I was 13 years old and I was terrified. I was the youngest one there and I had very little experience, but somehow I ended up walking the glass
 runway in a finale piece by designer Jesus Medrano. I was extremely happy that I did not break the glass runway.  I met some other models who were around my age (Brianna Staffler, Lily Matamoros) and we kind of became the baby squad because we were so much younger than everyone else. They made me feel less nervous.

SACFW 2014
Designer: Jesus Medrano
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa
Glenn Jones/Ikona Photography

Q: That show with the glass runway was a few years back.  How did you get introduced to the production?
A: I got introduced to the Sac Fashion Week through Michael Lockett, one of the first photographers I started working with. We were doing a shoot one day and he kept telling me I have to go try for it, so I found out when the casting was and I did it.

Q: Do you have a favorite local designer?
A: Yes I do !! Her name is Yennie Zhou.  Her designs are extremely high fashion and ever since I first saw her models walking around at my first Sac Fashion Week, I wanted to be one of them. To this day I’m pretty sure I would do just about anything to walk for Yennie.

Q: Who’s your favorite model and why? 
A
: My favorite model is Candice Swanepoel because she’s one of the most iconic models out there in my opinion, she’s been the face of almost every high-end brand you can think of.  When I think fashion, her face comes to mind.

SACFW 2014 Boutique Showcase
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa
Kondrya Photography

Q: What would you say is your personal style?
A: My personal style is most definitely Barbie on a budget.  I really love looking put together and having a clean cut outfit, as well as having my hair and makeup done.  I primarily shop at Ross but whenever I tell someone that they never believe me.

Q: Who did you look up to when you were younger?
A: When I was younger I looked up to more of an idea rather than a person.  I really loved the idea of people being unapologetically themselves and not being ashamed. I used to be very self-conscious of my height and how small I was.  I really just wanted to be happy in my own body.  Modeling gave to me.

SACFW 2016
Designer: Eshonna Trice
Model: Emily Pashenee-Model
Makeup: Jasmine Cardenas Make-up
Hair: Allure Salon and Spa
Kondrya photography

Q: Where do you see yourself going in this industry?
A: I  would like to be signed by a big agency and hopefully be the next Candice Swanepoel.  The odds may be slim so I am working hard in school to make sure I have a backup plan.

Q: What do you do in your free time?
A: In my free time I primarily play with makeup, I’ve been told a few times that I should start a blog and share tips on my makeup and fashion but I am not sure, I’m kind of too scared to do that.

Q: What is your advice to young girls and boys wanting to be in this industry?
A: My advice is to be genuine. And if it is real modeling YOU ARE NOT PAYING FOR ANYTHING. I see so many younger girls wanting to model so bad but they end up wearing their own clothes and paying for shoots themselves.  The only time you do that is if you need to update your portfolio. Also to understand different types of modeling for different types of people is key. There are models for everything, it is just a matter of finding the right fit and type for you.

2018 SACFW Runwy Model Casting

 

The Sacramento Fashion Week (SACFW) casting call is taking place this weekend at Arden Fair Mall. Designers showcasing at this year’s fashion week will be in attendance, scouting models for their lineup. Models interested in walking for the show must attend one of the open calls. This year we will be casting for kids ages 4-7 as well as male and female models that appear between the ages of 16-28. It’s important to always pay attention to the details and come prepared. For runway castings, models need to dress as simple as possible. A basic outfit usually means blue or black skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls. For guys, a pair of slim fitted jeans and a plain t-shirt with dress shoes. DO NOT overdo your outfit with a jacket or jewelery. No heavy makeup or baggy clothes at all.

Castimages Model & Talent Agency will be present both days scouting models as well. This is your chance to make a professional first impression. Read all of the tips & info below.  Follow directions and be prepared.  No experience necessary!

Casting Dates:

Sat Jan 13, 2018       11 am – 2 pm
Sun Jan 14, 2018      11 am – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Requirements:

  • Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
  • Male: Athletic & tone (5′-10″ min.)
  • Female: Slender weight to height (5′-7″ min. in bare feet)
  • Female: Dress size 0-6.
  • All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

  • Fitted clothes (skinny jeans, tank, V or scoop neck T)
  • Female: Bring a pair of heels (no slippers, platforms or chunky heels)
  • Male: Bring dress shoes

Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements

Kidswear Casting:

We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.

When:   Sun Jan 14, 2018        1 – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Download casting form here

That Dress

Henry Huynh - SacFW 2017 Saturday-570
Lisa Gonzales in a dress by O’Blanc and jewelry by Atzi Designs (Martiza Regalado)
with producers Ryan Brough (left) and Duane Ram (right) in jackets by Prince Singh
picture by Henry Huynh

We were excited to have KCRA 3 anchor Lisa Gonzales return and host not one, but both the 2017 Spring Summer showcase and 2017 Fall Winter showcases.  The last time Lisa was a part of the production was in 2015 when she hosted the Fall Winter Showcase held at the California Automobile Museum.

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Lisa at SACFW2015 in a dress from Mrs D’s Fashion Boutique

For 2017 with the Friday and Saturday designer showcases held at the historic Sacramento Railyardswe wanted to mix her into a showcase of her own and ended up with 12 wardrobe changes.  Six per night with dresses from Lisa’s own closet as well as pieces from our showcasing designers.  Here are some of the top picks styled and accessorized by SACFW production stylist Erin Loriaux.

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Dress by designer Anastasia Kryukova picture by Igor Kondrya

This red dress was pulled from Lisa’s closet, which went well with the ambiance of the venue.

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Photography by Igor Kondrya

The short blue dress was pulled from stylist Erin Loriaux personal collection, and the purple dress on the right is from Prince Singh Collection designed by his wife Preet Ahluwalia.

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picture left by Mark Gunter picture right by Igor Kondryaz

 

Model Profile: Nicole Williams

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She may not have the height of a supermodel but Nicole Williams stands tall amongst the rest of them.   From her first audition for Sacramento Fashion Week (SACFW) in 2015, Nicole has managed to continually book herself into runway show since.

Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? 
A: Sacramento Fashion Week was my first time.  I was super excited, loved all cameras and lights.  I heard about it from a friend who told me to try out at the Arden mall. 

Q: Who’s your favorite local designer?
A: Prince Singh. His gowns are breathtaking.

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Q: What inspires you?
A: Knowing that there is always the potential for me to grow. You never know what you could do if you don’t go jump and try new things. The unknown is great.

Q: Who did you look up to when you were younger?
A: My mother is the strongest person I know.  A role model for life. 

Q: Where do you see yourself going in this industry?
A: Hopefully to be a known name. Trying to expand myself worldwide.

Q: What is your advice to young girls and boys wanting to be in this industry?
A: Anything is really possible, put in the work and no one can take it from you.

Fashion Forum 2017

As New York Fashion Week (NYFW) comes to an end, Sacramento Fashion Week (SACFW) picks up it’s heels and heads for the runway.  With the week beginning on Sunday February 19th at the Sacramento Masonic Temple.  Final preparations are being tuned for the Fashion Forum which once again is being held at the Art Institute of California – Sacramento.  This year the Art Institute is not only hosting it but the event has been incorporated into a production class who will be producing the event on Monday.  

Veronica Castro will be returning as host with a new mix of guest speakers that are a mix of new and past guest speakers. 

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Model Profile: Anita Spoljar

Jojo Serina | Photography Model | El Centurion HMUA | Ozzie Mendoza Assistant | David Gonzalez Location | Rancho Uva Blanka
Jojo Serina | Photography
Model | El Centurion
HMUA | Ozzie Mendoza
Assistant | David Gonzalez
Location | Rancho Uva Blanka

Anita first caught our attention in 2013 through images we saw online.  We were pleasantly surprised when she attended our model call.  She was, in fact, a local model and in 2015 she became the face of SACFW.  Since then Anita has always made herself available to participate in our showcases.

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Q: Tell us about your first fashion runway experience and how you got introduced to Sacramento Fashion Week? 
A: I heard about the casting through social media and didn’t hesitate for a second to go and give it a try.  As for my first experience on the runway…. When I walked out on the stage for the first time and felt the energy from the audience it was just an incredible feeling. 

Q: Who’s your favorite model and why? 
A: Gisele Bundchen is a smart beautiful model but she is also a very talented and successful business woman.  She brought dynamic energy to the fashion world with her presence, confidence, and style on the runway.  Besides seeing her as a perfect model.  I think it’s amazing that she still maintains a great, fun-spirited, simple life.

Sacramento Fashion Week Designer | Neide Hall Oscar Vasquez Photography Hair | Sui Meguel Crusett by Allure Salon and Spa Make up | Ozzie Mendoza
Sacramento Fashion Week
Designer | Neide Hall
Oscar Vasquez Photography
Hair | Sui Meguel Crusett by Allure Salon and Spa
Make up | Ozzie Mendoza

Q: What would you say is your personal style?
A: A large part of my personal style comes from choosing clothes that reflect my personality.  I try to keep a good mixture of classic pieces, and also a mix of current modern trends.  But most importantly, style means feeling confident in whatever it is your wearing.  We all know that those who look the best are always the ones with a smile on their face because they are comfortable and confident in themselves and what they are wearing.

Tantalum Magazine issue 33 In the flesh Photography | Michael Meltser Makeup Artist | Vlada Haggerty Hair Stylist | Ozzie Mendoza Stylist | Jessica Thompson Headpiece Design | Lacey Bannister
Tantalum Magazine issue 33
In the flesh
Photography | Michael Meltser
Makeup Artist | Vlada Haggerty
Hair Stylist | Ozzie Mendoza
Stylist | Jessica Thompson
Headpiece Design | Lacey Bannister

Q: Who did you look up to when you were younger and what inspires you?
A: Definitely looked up to my parents, they were my guide because they always wanted the best for me.  I’m highly inspired by anything I come across.  Photography, magazines, artists, designers, music and fashion shows of course.

Q: Where do you see yourself going in this industry?
A: I take every opportunity that comes my way.  With discipline and persistence, I hope to get further.  If you are passionate about something I believe it will come your way.

FOCUS of SWFL MAGAZINE page | 166- 167 Photographer | Vincent Gotti at The Candy Factory Studio, LLC. HMUA | Ozzie Mendoza Creative Director | Niccanor Dress | Bride to Be Couture
FOCUS of SWFL MAGAZINE
page | 166- 167
Photographer | Vincent Gotti at The Candy Factory Studio, LLC.
HMUA | Ozzie Mendoza
Creative Director | Niccanor
Dress | Bride to Be Couture

Q: What do you do on your free time?
A: There is nothing l like doing more in my free time than playing volleyball, swimming and running.

Q: What is your advice to young girls and boys wanting to be in this industry?
A: Believe in yourself !!  Have discipline, keep moving forward and never give up on your dreams.

The Sacramento Women’s Expo 2016

The Sacramento Women’s Expo produced Event Show Pro is one of many events created by Karie Robinson.  The other events include the Kids Expo CaliforniaLuxury Wedding Shows and the Ultimate Bridal Shows which also happens in other cities throughout Northern California.

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After producing so many well-attended events targeting only a small niche of women Karie sought after creating an event that could help a larger market of women and that’s when the Sacramento Women’s Expo was born.  To REBUILDREJUVENATE, EDUCATE, and EMPOWER the lives of women in the community.

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The Sacramento Women’s Expo currently runs one full day, but it was jam-packed with a variety of actives.   They ranged from Workshops and Demonstrations tailored to women’s needs partnered with a Fun, Entertaining, and Shopping atmosphere.

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This year Sacramento Fashion Week joined the activities with a specially created backdrop by SACFW production designer Yennie Zhou

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Designer Yennie Zhou (center) with production assistant Jaz Butler (left) and Robert Best (Advantage Presentation Services)

The showcase titled the Working Woman closed out the Expo featuring Mai Vang, Anastasia Kryukova, Lena Trotsko, Thimoleon Rodriguez and Renaissance Fine Consignment with looks pulled and styled by Erin Loriaux.

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designer Mai Vang – photo by Igor Kondrya
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designer Lena Trotsko – photo by Igor Kondrya
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designer Anastasia Kryukova – photo by Igor Kondrya
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designer Thimoleon Rodriguez – photo by Igor Kondrya
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Renaissance Fine Consignment – photo by Igor Kondrya

 

Hair and makeup were provided by Federico Beauty InstituteDress Barn was also present with a booth and showcased looks from their current collection for the everyday woman.

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Thank you to Jody Collins, Migle Watson, Rachel Cropley, Emily Sarah, AJ Spencer and all the independent Hair and Makeup stylist that provided extra support backstage.

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Showcase host Veronica Castro with SACFW production crew – photo by Igor Kondrya

Check out more pictures from the showcase on our facebook page click here

Hair & Fashion Battle All Stars

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The Hair & Fashion Battle (H+FB) just had it’s 6th year this past Saturday, September 24th.  This was no ordinary battle.  Event producer Marlett Berry brought out all the stars.  In this All-Star battle, the featured winners of the past five years competed head to head in a hair-raising competition.

Gemsparx

Not only were there stars in battle, but the H+FB was a soiree of notables.  Candidate for Elk Grove Mayor Tracie Stafford hosted the event.  The production also brought back the original host of the first H+FB, Naima Mora the winner of America’s Next Top Model cycle 4.  Mora is such an avid supporter of Sacramento we consider her an honorary local. One of her more high profile appearances was in 2013 when she took on the role as the ambassador for Sacramento Fashion Week (SACFW), and helped kick off the week with a number of special event appearances.

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Naima Mora (H+FB Host), Tejvir Rekhi (Gemsparx owner), Duane Ram (SACFW producer)
photo by Igor Kondrya

Hannah Be from Retrospect Vintage provided wardrobe and styling for both Tracie and Naima.  Diamonds were generously provided by the Title Sponsor Gemsparx giving them that special sparkle.

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Winning Designer Collection by Eshonna Trice
photo by Igor Kondrya

Deservedly, Eshonna Trice took the winning Fashion designer title while Hair Gone Wild took the Hair Stylist Team win.

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Winning Hair Team Hair Gone Wild
photo by Igor Kondrya

“This year, I had the opportunity to judge on behalf of California Film Foundation and Fashion On Film.  And let me tell you, these fashion showcases, deserve to be documented.  It was a battle to the finish and definitely one for the fashion ages” Kim Mims – Fashion On Film Community Liaison

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photo by Igor Kondrya

“This was my first year being a part of the Hair and Fashion Battle.  It was a pleasure being involved with such a creative and well put together show.  The teams were diverse, unique and had excellent showmanship!” Brooke Sliverglide – CEO IKON Magazine

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photo by Igor Kondrya

“I was amazed of the event.  There was a lot of hard work and interesting ideas put into this” Jonathan Cheek – Professional Hair Stylist

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H+FB producer Marlett Berry with the winning Designer and Hair Team
photo by David Alvarez

“Thank you to all the winners in our Battles. You all should be proud.  You all were winners tonight.  Without you, we would not have an amazing event like Hair & Fashion Battle.” Marlett Berry – H+FB producer