This last week LAUNCH launched its third year of top-notch events. They are responsible for pushing the underground art scene above ground and into the light. With music, fashion and plain old fun, it was like a six day block party for all ages. The outstanding events would have not been possible if it weren’t for the outstanding contributions of workers ranging from the makeup artists and models to the graphic designer and stage designers, as well as a whole host of behind the scene workers who helped bring the event to life.
One of the many people who we saw running around was the ever so stylish and driven Lisa Kennedy. Kennedy is one of LAUNCH’s newest collaborators. As an event producer she and her team oversaw both the production and marketing for the LAUNCH event. Kennedy loved working with LAUNCH because, in her own words, “It doesn’t all just happen in L.A. If you believe in your craft it can happen anywhere and I believe that with LAUNCH, it is possible to bring excitement to the city!” Furthermore, when asked what she hoped to see for LAUNCH Fashion show in particular, she enthusiastically sat at the edge of her seat and stated she hopes to see a greater public recognition of fashion’s ‘indiscriminate’ nature, saying, “I’d really like to show that fashion is accessible and that it is not something that you just see in a magazine. It is something that you can actually touch. It’s here and available.”
Sacramento needed visionaries such as Lisa Kennedy to bring this gala to a city often dominated in public perception by its politics and urban sprawl. Even with such excellent ideas, the marvelous product that Sacramento witnessed this past week was only possible with hundreds of hours of planning, sleepless nights and creative work. Lisa Kennedy admits, “It is definitely not all glamorous. The designers and everyone work extremely hard. Those who were on Project Runway were fortunate and it was only the beginning for them. It projected them into a whole other stratosphere. It’s not easy but it is worth all the work.”
LAUNCH exposed a side of Sacramento that we have been aching to see and hope to see more often in the future. In events such as these, every person giving their best is vital to a successful production. In this case, the seeds of their work flourished magnificently and we can’t wait for what the next few years will bring!