Dress Up Wine Down 2018

Garrick Wong Photography

Sacramento’s Handle District hosted it’s fourth annual Dress Up Wine Down event on Capitol Avenue.   The annual fashion and wine event that brings together the Lodi Winegrape Commission (LOCA) and Sacramento Fashion Week (SACFW).  This year’s event raised just under $5k for Women Escaping A Violent Environment (WEAVE).

Kondrya Photography
DMR Photography

The outdoor event held on second Saturday, May 12th, took over Capitol Avenue between 19th and 18th streets with more than a dozen wineries from one of the world’s fastest-growing wine regions provided through the Lodi Winegrape Commission.

Garrick Wong Photography
Tom Huynh Photography

Featured designers were Richard Hallmarq and Ken Adams.  Featured boutiques were Ladybuggz BoutiqueHeart Boutique,  Getta Clue store and selections from Felicia Strati Boutique.

Kondrya Photography
Kondrya Photography
Kondrya Photography

Duane Ram the founder and producer of Sacramento Fashion Week oversaw the fashion show presentation and says this is one of the fun shows he enjoys doing.  “Compared to SACFW this event is not as stressful.  Granted I have less to oversee, but we did cast over 30 models for the show which is more then what we had last year.”

 

Tom Huynh Photography

Allure Salon & Spa joined the event this year taking care of the model’s hair needs with the help of Karina Martin as the makeup lead.

SACFW Designers featured at Fiji Day Black & White Ball

Fiji Day USA is an annual event created to celebrate the October 10th Anniversary of Fiji’s independence from British colonial rule in 1970.  This year, the events will happen from October 6th to the 8th, 2017.  Click here to visit the website for a full rundown of events.

On October 6th, as part of the Fiji Day USA celebratory events, DMR productions will produce a runway fashion showcase at the Black & White Ball featuring four previously exhibited designers from Sacramento Fashion Week (SACFW).  Designers confirmed to showcase this year are: Faatui Toele (SACFW 2011), Anastasia Kryukova (SACFW 2014, SACFW 2015 & SACFW 2016), Tyniece Hall (SACFW 2015 & SACFW 2016), and Prince Singh (SACFW 2015, SACFW 2016 & SACFW 2017).  The showcase will also feature designer Samuela Cabe who will be flying in from Fiji especially for the events.  Cabes’s pieces are all exclusively hand painted; from the coloring to the printing of the textile.  He has been featured all over the Pacific from the Solomon Islands to Australia.

Hair and makeup for the showcase is being sponsored and provided by Cosmo Beauty Academy–a vocational beauty school located in Sacramento.

Cosmo Beauty Academy Glam Squad at SACFW 2017

The Black & White Ball event tickets are $100 per person and can be purchased through the Fiji Day USA website.  The ticket includes cocktails, a Bula gift bag (sponsored by Pure Fiji Fiji Water, Bula Time Coffee, and BIA Cordon Bleu) and an exclusive dinner.  The Black & White Ball will be held at the San Francisco Airport Holiday Inn–located at 275 S. Airport Blvd, South San Francisco, California, 94080.  Click here to purchase tickets.

 

Model Casting for the showcase will be held Saturday, September 23rd from 12:00-2:00PM at the San Francisco Airport Holiday Inn.  Click here to download casting form.

2018 SACFW Designer Submission Now Open

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Applying For SACFW2018:

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas. (See Highlights from 2017)

Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

  • Letter of Intent – The letter should describe the reason(s) you would like to participate.
  • Biography – 250 word count bio about the brand, designer, and design aesthetic.
  • Picture – Professional profile headshot.
  • Sketches – Concept board representing inspiration for the collection you intend to present.
  • Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups.

All requirements must be filled out completely as possible.
Submission must be received complete by October 31st 2017.
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.

Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection for 2018.

All submissions must be received in English and submitted by email for evaluation to designers@sacfashionweek.com

House of Alexandria von Bromssen

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Alexandria von Bromssen’s line, House of AvB, was created in 2008, celebrating an endogenous style of fashion, catering to both men and women.  Hailing from Sweden, Alexandria first entered the fashion world modeling throughout Italy, Spain, Greece, and Australia.   She later fell in love with designing and holds a Masters of Arts Degree from the Academy of Art University, San Francisco.  Currently based in the San Francisco/Bay Area, she opened her Red Square Boutique in 2010, which also serves double-duty for her Camp Couture, a children’s sewing camp. Aside from all this, she is probably best known for being runner-up on Season 12 of Project Runway.  She was definitely one of the most popular and talented contestants the series has ever had.  One of her many current projects includes giving back to the community at large and nurturing less privileged youths by exposing them to discovering creative joys through the beauty of fashion and design.  It’s clear that the doctrine of creating our own destiny is what has taken her to where she is today.

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Alexandria von Bromssen presented her 2017 Winter/Fall Collection at SACFW this past February, where she also included and featured young designers from Camp Couture.   Alexandria has traveled the globe three-times over, from the Egyptian pyramids to scaling the peak of Kilimanjaro, finding haven in natural vortexes.  All of these organic energies are clearly being channeled through her latest design collection.  They are both tortured yet romantic; both organic and otherworldly; both feral and raw, yet exquisite in every divine detail.  Earth, water, fire, and air are all represented in a mastery of illusion.

Camp Couture designs made by the kids wearing them 8 Year old Clara started the show wearing a tinker bell costume photography by Igor Kondrya
Camp Couture designs made by the kids wearing them
8 Year old Clara started the show wearing a tinker bell costume
Photography by Igor Kondrya

 

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Photography by Igor Kondrya

 

Alexandria von Bromssen Winter Fall Collection
Alexandria von Bromssen 2017 Winter/Fall Collection
Photography by Igor Kondrya

It’s probably no coincidence that she believes in equality for all, and relishes in the diversities of all.  The presentation was titled – A Twisted Fairy Tale.  Best be described as a mad genius mash-up of American Horror Story, meets Snow White, or even The Adams Family, meets Chronicles of Narnia.

photography by Igor Kondrya
Photography by Igor Kondrya

 

Designer Alexandria von Bromssen
Designer Alexandria von Bromssen
Photography by Igor Kondrya

 

La boutique de Felicia Strati

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For the professional women of the 916 Sacramento brings forth Felicia Strati. Felicia opened her boutique Felicia Strati in Midtown Sacramento eight years ago with the belief that “Fashion is art”. She brings worldly elements to her boutique from Canada, Italy, Greece, and France. Her knowledge of global fashion brings her store to life with her edgy hemlines, trendy accessories, and elegant fabrics. What draws women to Felicia’s boutique? It is the fact that she is able to dress the international woman of any age for every occasion. Her insight of universal fashion allows her to dress women for all occasions such as going on foreign business trips in the winter time to vacationing in St. Baths for the summer.

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Unlike many other American boutiques, her sizes range from 0-18. She acknowledges that fashion does not have a name or number and every woman should have access to it. Felicia believes that fashion should be a personal extension of who a person is and it should always show personality.  Prior to styling, she makes sure to get to know the woman behind the clothes before she begins assembling the wardrobe. She understands that certain looks can be very overwhelming for certain women and she dresses accordingly to their personal taste. Though she is not a designer, her eye in fashion separates her boutique from many other retailers. She picks up trends long before Northern California women have seen them, so there is always something new and fashionable available at hand.

Kondrya Photography
Kondrya Photography

Felicia Strati has participated in a few SACFW events throughout the years since 2011. She will be returning for 2017 to showcase her newest international finds on Sunday, February 19th 2017

2017 Runway Model Casting

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It’s that time of the year where we begin our search for runway models.  In order to do any type of modeling, one must attend a casting call.  However, the important thing is to understand the type of job it is and what the casting directors are looking for.  Always read the details and come prepared.  For runway castings, models need to dress as simple as possible.  A basic outfit usually means black or blue skinny jeans, a neutral tank or t-shirt, and a good pair of heels for girls.  For guys a pair of fitted jeans and t-shirt with dress shoes.  DO NOT overdo your outfit with a jacket or bling.  No heavy makeup or baggies clothes at all.

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We are currently seeking female and male models for runway presentations for SACFW 2017. Here’s your chance to be a part one of the biggest fashion events in Northern California.  This will be a huge casting that will be held over two days.  Models need only attend one of the listed days.  Please be prepared by reading all of the tips & info below.  This is your chance to make a professional first impression, so be sure to take the time to show yourself at your best by following all the instructions. No experience necessary!

Casting Dates:

Sat Jan 7, 2017        11 am – 2 pm
Sun Jan 8, 2017       11 am – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

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Requirements:

  • Appear between 16 – 28 years of age (Minors must be accompanied by a parent/legal guardian)
  • Male: Athletic & tone (5′-10″ min.)
  • Female: Slender weight to height (5′-7″ min. in bare feet)
  • Female: Dress size 0-6.
  • All models must be healthy, in good physical shape, have clear (unblemished) skin, no obvious scars, no tan lines, no excessive piercings or tattoos.

Please Dress as Follows:

  • Fitted clothes (skinny jeans, tank, V or scoop neck T)
  • Female: Bring a pair of heels (no slippers, platforms or chunky heels)
  • Male: Bring dress shoes

Comp cards and pictures are not required but if you have them bring 2 copies or 2 4×6 headshot prints with your contact info on the back (phone, email, etc) and measurements

 

Kidswear Casting:

We will also be holding a special kids casting on SUNDAY ONLY for ages 4-7 years old.

When:   Sun Jan 8, 2017        1 – 2 pm

Where: Arden Fair Mall in Center Court
1689 Arden Way, Sacramento CA

Download casting form here

2017 SACFW Designer Submission Now Open

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Applying For SACFW2017:

Sacramento Fashion Week (SACFW) is focused on delivering an upscale fashion event and bridging the gap between designers and buyers.  We strive to deliver a great production through careful curation of design talent and working with some of the best production talent in the area.  Our selection is based on originality, construction of each piece, consistency throughout the collection and marketability.  Participating in Sacramento Fashion Week will provide you with a unique opportunity to promote your brand and/or collection to an audience of industry professionals as well as devoted fashionistas. (See Highlights from 2016)

Spring Summer Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Winter Fall Collection
Entries must be in the exclusive work of the submitter or submitting team. Designs must have been completed within the last year, or created especially for the showcase

Submission Requirements:

  • Letter of Intent – The letter should describe the reason(s) you would like to participate.
  • Biography – 250 word count bio about the brand, designer, and design aesthetic.
  • Picture – Professional profile headshot.
  • Sketches – Concept board representing inspiration for the collection you intend to present.
  • Press Kit – Media package for promotions which should include a resume of past events, a link to your brand’s website, locations where your pieces are sold, professional photographs of past shows, links to promotional and showcase videos and magazine tear sheets and/or blog write ups..

All requirements must be filled out completely as possible.
Submission must be received complete by October 31st 2016.
Once selected and approved, designers must be able to attend scheduled designer production meetings to review your collection progress.

Approved designers will be required to feature a 12 – 20 piece collection in one season.
Spring/Summer or Fall/Winter Collection for 2017.

All submissions must be received in English and submitted by email for evaluation to designers@sacfashionweek.com

Fashion for a Cause

Designer Tyniece Hall Salvo Image
Designer Tyniece Hall
photo by Salvo Image

The Falls event center in Elk Grove had a steady stream of visitors for the Fashion Car Gala held on Sunday July 31st.  Models arrived at 10AM for hair and makeup.  Apex Barber Cosmetology Student Professional Supply  (BCSPS) provided support for hair and Alejandro’s Studio provided support for makeup with Tec Italy sponsoring product support.

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By 3PM stage and backdrop designer Yennie Zhou was done with installations and rehearsals were set to begin.  One after the other runway director Duane Ram signaled each model when they needed to walk. Ram’s specialty is quick training models. If anyone knows how to choreograph a show he would.  Ram has been the man behind Sacramento Fashion Week and has choreographed every showcase since it began in 2006. This year he took on the task of up-scaling and infusing a Fashion Show to the production.  The event itself was managed and produced by Jax Butler.

 

 

photo by Rachel Zacapa
photo by Rachel Zacapa

 

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Runway Director Duane Ram, Assistant David Alcarez, Producer Jax Butler, Backstage Manager Noelle Savage, Host Big Al Sams
photo by David Alvarez

Most notebaly,  Dreams and Drivers, Sacramento, CA based non-profit car club that organizes FREE, informal “cars and coffee” type get-togethers surrounded by a variety of cars who organize, promote and host their own monthly fundraisers.  Directed by Kymberly Lindenmuth the cars and their owners started arriving at 4PM.

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photo by Salvo Image

 

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photo by Salvo Image

 

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photo by Salvo Image

By 8PM seating in the main room commenced.   The showcase host was Big Al Sams from V 101 FM Radio who thanked everyone for attending and introduced Colleen Wood the producer and director of the Joe238 Documentary which the event was benefiting.

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Host Big Al Sams with Joe238 Film producer Colleen Woods
photo by Salvo Image

 

Oscar Vasquez
Fashions pictured from left to right – NK Tailored, Maisha Bahati, and ABKE Collections
photo by Oscar Vasquez

 

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ABKE Collections
photo by Sayra Lesso

 

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Designer Tyniece Hall
photo by Salvo Image

 

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NK Tailored
photo by Oscar Vasquez

 

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Denim Spot Boutique
photo by Oscar Vasquez

[Unique File Name Here]
Designer Maisha Bahati
photo by Oscar Vasquez
For more behind the scenes and runway pictures check out Matt Salvo‘s website.  The events official photographer.

To find out more about Joe238 or to become a sponsor for the film.  Please click here to visit the website.

Fashion Car Gala 2016

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This year’s Fashion Car Gala has been revamped with a new mission and a new production company.   The showcases are being produced by DMR productions headed by Duane Ram who has produced a long list of fashion showcases including Sacramento Fashion Week.  The events this year is benefiting “Joe238” an awareness film about organ donation.  Funds raised by the event will go to helping to offset the production cost to finish the documentary.  The film it self will raise and promote awareness about the need for organ and tissue donation.

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Celebrating the 25th anniversary of her daughter receiving the gift of life through a miraculous heart transplant as an infant.  Director/Producer Colleen Stymeist-Wood makes this one of her first feature-length film in a series of stories documenting organ donation and transplantation from different perspectives.

colleen

The Documentary

A grieving father must set aside his own beliefs to honor his son’s last wish to be an organ donor. As time goes by he finds a calling and new “normal” in the reflection of his son’s lifelong legacy of service to others.

On November 26, 2000 Jess and Theresa Chairez lost their 24-year-old son, the city of Sacramento lost a well-respected police officer and the world lost an exceptional young man. Joe Chairez, badge #238, died spontaneously while on duty. Joe had it all. He was handsome, young and driven by a real passion to help those in need. Then suddenly, he was gone.

We follow Jess through his non-stop public awareness efforts and watch him shine as a beacon to donor families at the U.S. Transplant Games. Through multiple stories of grief and recovery, we see that the spirit of heroism lives on in the lives of those it has touched.

The Event

The Fashion Car Gala will take place on July 31st, 2016 at the Falls Event Center located at 8280 Elk Grove Blvd in Elk Grove, CA.  This year’s event will include a fashion show featuring Denim Spot Boutique and also showcasing designers  Maisha Bahati, Tyniece Hall, NIK Tailored and ABKE Collections.

Tickets to the Fashion Showcase on-sale through eventbrite click here

 

The Timeline

4PM    Exotic Car Show in the front parking lot – free and open to the public

6PM    Event center doors open for a reception for VIP ticket holders

7PM    Exclusive first look at the new Joe238 Documentary Trailer

8PM    Fashion Showcase

 

Model Casting

On Saturday July 9th Designers will be casting runway models to fill open slots in their lineup.  Male models need to be at-least 5’10 and Female models need to be at-least 5’7 without heels.

designers

Become a Sponsor

Specific sponsorship opportunities are available to be a part of this mission to raise awareness and support the project.  Tax-deductible donations of any size are also welcome and are greatly appreciated. Click here for sponsorship package

Professional Headshot Clinic

Oscar Vasquez Photography
Oscar Vasquez Photography

Written by Duane Ram –

In this current age of selfies and social media fame.  Everyone with a camera seems to claim to be a photographer.  With the advancement of technology, a simple filter or a quick edit can make most images look like they were shot by a professional.  These images are both creative and fun, but if your looking to use them in your portfolio as a professional model they may not pass the industry professionals.

Frans Loriaux Photography
Frans Loriaux Photography

If your paying someone to shoot your headshot, be sure to check out their website and see how they shoot.  Know the difference between a fashion and a commercial shoot.  Depending upon the industry, the style and current trends can change.  Do your own research and come prepared for the shoot.

Oscar Vasquez Photography
Oscar Vasquez Photography

Models and actors tend to be the group most associated with needing headshots. However, there are differences between the two, as well as within commercial and theatrical types.  A professional photographer should have a clear idea about the markets in which the actor or model is looking to work. If they are aiming for multiple specific markets, it is advisable to create a different headshot for each.  Commercial headshots on the other hand should have as broad an appeal as possible, while also taking into consideration the subject’s niche. The shot should appeal to the potential roles and jobs within that market.  An attractive but not overdone model flashing a bright smile  –  taken from “What’s the Difference Between Actor, Model & Business Headshots?” Written by Backdrop Express Photography Team

Lisa Hansen photographer
Lisa Hansen photographer

On Sunday June 26 photographers David Alvarez, Robin Hagy, Oscar Vasquez and Frans Loriaux will be holding a photo-shoot session for models, actors, business reps, and anybody else wanting a professional headshot done.  This is a one of kind event that professional models and actors in LA and New York pay hundreds of dollars for to shoot with one photographer.

photographers

David Alvarez is a professional photographer that also contributes as writer for the Sacramento Press.  Alvarez specializes in Weddings, Engagements and Maternity photography.  He has been an event photographer for Sacramento Fashion Week since 2011.

Robin Hagy enjoys capturing those unexpected moments, while bringing personalities to life.   Hagy’s specialty is photographing pets, children and families in natural lighting.

Oscar Vasquez specializes in Wedding and Fashion photography.  His objective is to capture the feeling of a moment, and never to force it into something artificial.

Frans Willem Loriaux II started as a model and is able to connect and relate that knowledge with models from behind the camera.  He specializes in Fashion and runway photography shooting runway shows from Sacramento to Paris.

DMR photography
DMR photography

These four professional photographers will have their own station, and clients will be photographed by each photographer (15-20min). Clients will receive 3 digital full resolution files of the edited/retouched headshots from each photographer, giving you 12 shots from 4 different styles from one event. This gives you variety, a chance to work with different photographers, and to practice your modeling as well.
RSVP tickets only available online through eventbrite.  Click here !!

Headshots fee: $120 per client
Makeup artist and hair stylist: $40

Turnaround for photos will be 21 days and under.
Questions, contact Frans Willem Loriaux II via FB or F.Loriaux@gmail.com